Head of Brand Marketing, Alpha - $100,000/year USD

What You Will Be Doing

• Create and facilitate hands-on workshops (40% of your time) covering entrepreneurship, financial literacy, personal branding, and other practical domains;
• Leveraging your professional background
• Provide 1:1 coaching (60% of your time) as students execute real projects across domains like business ventures, marketing initiatives, and software products, using targeted questions to identify obstacles and drive measurable advancement;
• Maintain rigorous standards for confidence, communication, and capability; stepping in when performance declines and establishing concrete commitments during each session;
• Train students in the effective use of AI tools (ChatGPT, Claude) for content generation, refinement, and efficiency;
• Maintain direct communication with students and parents regarding progress, development gaps, and action items.

What You Won’t Be Doing

• Covering conventional lectures or following standardized curricula
• Evaluating large volumes of homework or emphasizing abstract theoretical concepts
• Supporting disengaged students or compromising standards for the sake of comfort
• Working within a slow-moving, bureaucratic educational structure

Basic Requirements

• Documented history of significant personal achievement in at least one practical domain: launching a company, building an audience, generating revenue, publishing research, competing at an elite level, or equivalent
• Verified ability to coach teenagers through resistance or evasion
• 3+ years of experience coaching/mentoring teenagers
• Direct, transparent communication style: confident presenting to groups and providing candid feedback to teenagers and parents
• Technical fluency with AI tools (ChatGPT, Claude, etc.)
• Available to work on-site in Austin, TX. Relocation support is provided
• Authorized to work in the US without requiring visa sponsorship

Nice-to-have Requirements

• Specialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can apply with precision during sessions and workshops
• Background working in a startup or high-growth organization at any capacity

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience. A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it. Alpha is where you can do the most meaningful work of your career. There is so much to cover for this exciting role, and space here is limited.