Head of Brand

About the role

At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening. We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.

Our values: we boldly champion the future women deserve; we elevate women, expect exceptional, and learn every day.

Why we are hiring for this role: Teal Health created the first FDA‑authorized at‑home cervical cancer screening experience, establishing a new category in women’s health. We are now entering the next phase — making Teal synonymous with at‑home cervical cancer screening and ensuring the category we created continues to be led by us. We seek a Head of Brand to own how Teal shows up in the world and dramatically expand awareness, understanding, trust, and preference.

How we work: we believe working together should be challenging, fun, and supportive; decisions are improved by diverse perspectives and respectful challenge; we take pride in our work, build amazing teams, work hard while recharging and celebrating wins; we view AI as a powerful co‑pilot, not the driver, and encourage its use to enhance critical thinking and original effort.

Responsibilities

• Own Teal’s brand and category strategy, establishing Teal as the clear leader in at-home cervical cancer screening and continually sharpening what makes us meaningfully different as the market evolves and competition enters.
• Drive top-of-funnel awareness and brand growth, building the strategy to introduce millions more women to Teal and move them from awareness to understanding, trust and preference.
• Own our top-of-funnel channel mix and investment strategy across streaming and connected TV, video, audio and podcasts, creators, social, sponsorships, partnerships, OOH, experiential and emerging channels.
• Develop breakthrough integrated campaigns that make Teal impossible to miss, combining great creative, smart distribution and cultural relevance to generate attention beyond the media dollars behind them.
• Lead Teal’s creative strategy and brand storytelling, translating complex ideas around HPV, screening, accuracy and prevention into simple, memorable consumer stories.
• Create activations, partnerships and cultural moments that bring Teal into the real world, generate conversation and help make at-home screening feel mainstream.
• Build trust and credibility at scale, leveraging clinical evidence, experts, customers, creators, partners, earned media and other signals that give consumers confidence to choose something new