Head of Brand

Responsibilities

• Define what Primer stands for.
• Own our narrative — where we fit in the broader education ecosystem, how we show up, what we're for and what we're against.
• Craft our brand norms. These are the standards that define our voice, language, and visual identity.
• Create the local engine. We have hundreds (and soon thousands) of local educators who are the face of Primer to our families. Creating a consistent brand experience is a unique challenge, and you will own it end-to-end.
• Consistency without bottlenecks. Build the operating system that dials in every public-facing artifact we ship. Fight the approval-chain-by-vibes with clear standards and lightweight checks against them.
• Partner with Growth, Admissions, and Product to establish the messaging, identity, and creative standards used across marketing, admissions, and the product experience, enabling each team to execute within those standards.
• Lay the groundwork for employer brand and PR, so our story lands with parents, future staff, and the public alike.

Qualifications

• A strong operator who loves building systems.
• Someone who's done a lot with a little.
• A brand leader who’s done it before — you’ve built brands that feel both aspirational and accessible, and understand what it takes to connect with everyday American families.
• A clear writer and editor with real taste. You can set the voice and language standards and enforce them.
• Someone who'll hold the line and be easy to work with at the same time. You can say no when something's off and make people glad they asked.
• Genuine. We take families, students, and the teachers who serve them seriously. You'll make sure the brand does too, in every community we're in.