Head of Brand

About the role

You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Responsibilities

• Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours

Requirements

Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts. A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.

Qualifications

• Proven organic growth. You've moved the needle on search visibility and social reach for a technical product.
• Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.
• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world.

Skills

• Understanding of developer mindset
• Experience owning brand for a developer-facing product
• Sharp, opinionated writing skills
• Organic growth expertise
• Experience working directly with founders
• Knowledge of LLMs as a distribution channel

Benefits

• Salary Range: $160,000–$210,000/year (U.S.-based employees in San Francisco, CA)
• Equity Range: Up to 0.1%
• Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
• Job Type: Full-Time
• Visa: US Citizenship/Visa required