Head of Brand

About the role

We’re hiring a Head of Brand Marketing to define and scale how Slash shows up in the world. This is a foundational role. You’ll own top-of-funnel brand awareness and be responsible for turning Slash into a category-defining fintech brand with real cultural presence.

Responsibilities

• Own top-of-funnel brand awareness across all major channels, including video, creators, audio, and out-of-home
• Design and execute a multi-channel brand strategy spanning streaming/TV, podcasts, newsletters, social media, sponsorships, and more
• Own budget allocation across channels, balancing cultural impact with efficiency
• Translate complex product and company narratives into simple, memorable, mass-market storytelling
• Create high-impact brand moments: campaigns, activations, and ideas that break through and drive outsized attention
• Build and manage paid brand infrastructure, including agency relationships, partnerships, and media buying
• Define how we measure success across brand, from awareness and brand lift to long-term growth signals
• Partner closely with content and organic growth teams to ensure a unified narrative across paid and owned channels
• Build the brand function from the ground up, including systems and playbooks
• Have the opportunity to grow and lead a world-class brand team as the company continues to scale

What We're Looking For

• 8+ years of experience in brand marketing, growth, or related roles
• Experience building or scaling a brand at a high-growth company
• Experience owning and deploying large brand budgets
• Deep familiarity with channels like video/streaming, creators, and integrated campaigns
• Strong storytelling ability: you can take complex ideas and make them simple and compelling
• Clear judgment on where to spend and what will actually break through
• Able to operate with ambiguity and make decisions without perfect data
• High ownership mindset and ability to work directly with founders

Nice to Have

• Experience in fintech, financial services, or adjacent industries
• Background working with creator ecosystems or cultural partnerships
• Experience managing agencies or large external vendor relationships
• Prior experience building a brand function from scratch