Head of Brand

Salary Range: $244,000–$277,000 USD/year. Equity: Competitive equity (details shared during the process). Location: San Francisco, CA (SF HQ), on‑site five days a week. Job Type: Full‑Time. Experience required: 4+ years owning brand at a developer‑facing or technical product company. Work authorization: Must be authorized to work in the United States (no visa sponsorship at this time).

What You’ll Do

• Own Firecrawl’s brand positioning end‑to‑end, from homepage messaging to competitive comparisons and LLM recommendations.
• Write and ship launch copy, product announcements, website updates, and social posts that resonate with a technical audience.
• Grow and manage presence on X and LinkedIn, building community and a clear point of view.
• Run competitive analysis and translate findings into differentiated messaging.
• Partner directly with founders and product teams to align brand with roadmap and GTM priorities.
• Shape the content calendar and own the cadence of communications across every channel.
• Consider discoverability beyond SEO, including how LLMs surface and recommend tools like Firecrawl.

What We’re Looking For

• Deep understanding of how developers think, evaluate tools, and share solutions.
• Proven experience building brand for a developer‑facing product, with tangible results.
• Exceptional writing skills: short‑form, sharp, opinionated copy that sounds like a smart person speaking.
• Track record of driving organic growth, improving search visibility and social reach for technical products (evidence in Ahrefs or similar).
• Comfort working directly with founders—no brand committee or lengthy approval chain.
• Ability to think of LLMs as a distribution channel and write for AI‑driven discoverability.
• Backgrounds that fit well: in‑house brand roles at developer tools/infra companies, head of marketing at early‑stage API startups, or founding marketers who owned positioning to social.
• Not a fit: brand strategists who hand off execution, those focused on impressions over real developer mindshare, or candidates needing a detailed brand playbook before starting.

Benefits & Perks

• Salary that reflects impact: $244,000–$277,000 USD/year.
• Competitive equity ownership.
• Generous PTO: 15 mandatory days; additional time after 24 days upon request (holidays excluded).
• Parental leave: 12 weeks fully paid for all parents.
• Wellness stipend: $100/month for gym, therapy, massages, etc.
• Learning & Development: up to $1,000/year for professional growth.
• Team offsites and a 3‑month paid sabbatical after 4 years.
• Full medical, dental, and vision coverage (100% for employees, 50% for partners/kids).
• Employer‑paid basic life, AD&D, short‑term and long‑term disability insurance.
• Virtual care (Teladoc) and health guide (Rightway) for billing assistance.
• Mental health support via Talkspace (therapy and psychiatry).
• Fertility and family‑building benefits through Carrot.
• Employee Assistance Program: confidential counseling, legal/financial consults, online will prep.
• 401(k) plan with employer contributions.
• Pre‑tax benefits: HSA, FSA, commuter benefits.
• Supplemental options: extra life/AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife.
• SF‑HQ perks: snacks, drinks, team lunches, ping‑pong, and startup energy.
• E‑Bike transportation loaner for city commuting.

Pay

Base salary range: $244,000–$277,000 USD per year. Competitive equity is also offered; details are shared during the interview process.