Head of Brand and Performance Marketing, EquityZen - Executive Director

Responsibilities

• Define opportunity for Morgan Stanley Private Markets and develop and execute on the brand and performance marketing plan that ties to business and marketing goals.
• Define positioning, value propositions, core messaging and roles of brands across audiences and build programs to deliver on the plan.
• Build, monitor, and optimize paid media programs across channels including Google Ads and paid social (Facebook, Instagram, LinkedIn) with a focus on both acquisition and ongoing engagement.
• Plan and execute automated lifecycle marketing campaigns via marketing automation tools (e.g., Hubspot) to nurture long-term, ongoing relationships with investors and shareholders.
• Oversee marketing reporting, set KPIs and budget, and use data (e.g., Google Analytics, Tableau) to track performance, generate insights, and improve our unit economics and client experience.
• Conduct A/B and multivariate experiments, including channel and landing page tests.
• Partner with other private market marketing team members to deliver on SEO, paid media, and content approaches.
• Work with internal Compliance function to ensure a compliant marketing operation.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 15+ years’ experience working in digital marketing, including expertise in performance, growth and lifecycle marketing; affiliate marketing experience a plus
• Strategic mindset; able to distill opportunities to their essence and devise plans to meet those strategies
• Responsible for development and execution of key projects, building annual plans for areas of responsibility
• Ability to communicate clearly and effectively and influence through expertise is highly valued
• Experience leading marketing programs for financial services, fintechs or brands targeting affluent consumers would make an excellent fit for this role
• Experience working in regulated industries is also a plus
• Data-driven mentality with the ability to analyze and report data across various mediums and tools including Google Analytics, Hubspot, Excel / Google Sheets, Mixpanel or similar product analytics tools, Impact or similar affiliate marketing tracking tools
• Demonstrated ability to craft and manage marketing budgets
• Proven success executing strategic marketing campaigns aimed at both customer acquisition and engagement and across various digital channels
• Deep knowledge of financial services and B2C marketing with some familiarity with B2B
• Proven success as a manager to develop and guide performance of a talented team