Head of B2B Marketing

Brand and Market Positioning

Define the B2B brand identity, positioning, and messaging architecture from the ground up. Establish a differentiated point of view in the B2B travel market — one that is credible to both supply-side partners and distribution partners. Leverage the Booking Holdings brand portfolio (Booking.com, Agoda, Priceline) as a commercial asset rather than a complexity. Track brand equity progress with enterprise decision-makers through structured measurement, and set year-on-year improvement targets for awareness, relevance, and preference in priority markets, especially in the US.

Demand Generation and Partner Acquisition

Own the full acquisition funnel — from awareness to lead to qualified opportunity — with clear attribution for marketing's contribution at each stage. Set targets for marketing-sourced and marketing-influenced pipeline, cost per qualified partner lead, and lead-to-close conversion rates. Experiment rapidly across channels — events, content syndication, paid search, LinkedIn, programmatic, ABM — and kill what does not perform. Every campaign has a hypothesis, a measurement plan, and a post-campaign review.

Partner Marketing — Driving Demand Through Partners

• Design and execute partner marketing programmes that help the B2B strategic partners grow their own customer base and deepen travel engagement on their platforms. This is one of the most commercially differentiated capabilities B2B can build — and one of the most direct links between marketing investment and measurable P&L impact.
  • Stronger product and proposition marketing that helps commercial teams communicate a clearer value story to partners by developing co-branded and white-label marketing assets, journey touchpoints, and activation playbooks that partners can deploy across their owned customer communications — email, app notifications, loyalty programme messaging, and in-product placements
  • A more mature partner lifecycle strategy, with improved onboarding, engagement, retention and partner loyalty
  • More robust marketing measurement and decision-making, with clear visibility into pipeline impact, incrementality, ROI and long-term value creation
  • A stronger content and social strategy that improves the B2B presence with decision-makers and influencers in the travel and platform ecosystem

Leadership and Influence

• Inspirational and credible leadership style, with experience managing global teams and influencing senior stakeholders across multiple functions.
• Ability to operate strategically while staying close to execution and delivery.
• Strong stakeholder management skills, including the ability to align product, commercial, regional and executive leaders around a shared marketing agenda.

Core Competencies & Mindset

• Commercially astute, results-driven, and centered on the customer.
• Balances high-level strategic vision with a hands-on, pragmatic approach to execution.
• Maintains an inquisitive and receptive mindset, excelling in periods of organizational transition.
• Collaborative and forward-leaning across diverse cultures and complex business structures.

Operating Principles

• Build and Measure at Speed: Prioritize action over perfection by testing hypotheses and measuring results immediately. You view iteration as the standard and value the insights gained from both successes and failures.
• Commercial Rigor: Treat marketing spend as a measurable investment. You ruthlessly optimize by doubling down on high-performing channels and cutting underperforming initiatives based on ROI.
• Impact Over Activity: Focus on exceeding targets rather than just managing initiatives. Reaching a goal early is a prompt to push further, always focusing on the ultimate business outcome.
• Entrepreneurial Spirit: Embrace the opportunity to build the B2B business unit from the ground up without a legacy playbook, establishing a brand and channel mix that leaves a lasting legacy.
• Holistic Curiosity: Seek a deep understanding of the entire ecosystem, from partner economics and product roadmaps to consumer behavior, bringing external innovations to challenge internal thinking.