Head of Strategy - B2B Agency

About the role

You will start close to the work: owning customer accounts, building strategies, launching campaigns, running reviews, and getting deep into how we work. From there, you will partner directly with the CEO to turn that work into playbooks, systems, training, and a high-performing strategy team.

Responsibilities

• Own customer strategy directly
• Lead onboarding and strategy for key customers
• Define ICPs, audiences, funnels, creative direction, testing plans, and success metrics
• Build, launch, and optimize LinkedIn and Google campaigns when needed
• Run strategy reviews and performance reviews with customers
• Give clear, direct recommendations that help customers win
• Partner with the CEO to turn early customer work into repeatable playbooks and operating systems
• Create standards for onboarding, campaign strategy, creative briefs, testing plans, and reporting
• Review strategy quality across accounts as the team grows
• Identify what strong strategists need to know, do, and improve
• Manage, hire, and train the team
• Manage a team of about 5 strategists and media buyers today
• Help grow the strategy organization to 20+ people over time
• Hire future strategists, media buyers, and strategy leaders
• Onboard and train new team members
• Coach strategists on customer strategy, performance analysis, campaign execution, and executive communication
• Raise the bar for speed, clarity, ownership, and results
• Improve the product
• Partner with the CEO, engineering, and the founding team to make our product better
• Translate real campaign work into AI workflows and product requirements
• Identify what the AI should automate, assist, or learn next
• Help build the feedback loop between customer work, campaign performance, and product development

Requirements

You have strong experience in paid media, are comfortable across many ad platforms, including B2B leaning ones like LinkedIn Ads and Google Ads, have managed, hired, trained, or mentored people before, can turn messy customer inputs into clear strategy, are analytical and can explain what matters and why, and know how to build systems that help a team scale. You move fast and create structure in ambiguity and are excited to build both the work and the team.

Qualifications

This is a hands-on leadership role. You will not just manage the work. You will do the work first, define what great looks like with the CEO, and then hire and train others to do it at a high bar.

Skills

Strong experience in paid media, comfort across multiple ad platforms, management experience, ability to derive strategy from customer data, analytical skills, system-building abilities, ability to work in ambiguity, and passion for building both the work and the team.

Benefits

Early-stage opportunity to shape the future of AI-powered B2B advertising, one of the first leaders at a fast-growing, VC-backed startup, starting close to the work, building the team around what works, managing a team of about 3-5 today and helping scale it to 20+ people over time, partnering directly with the CEO to define customer strategy, internal systems, hiring, training, and product direction.

Pay

TBD

Schedule

TBD