Head of Automated Growth

Head of Growth

Rippling is seeking a Head of Growth to lead the company's growth marketing efforts. The ideal candidate will be responsible for scaling new frontiers of growth marketing, including SEO and AI Search, conversion rate optimization, automated campaigns, and other initiatives.

• Oversee the CRO program and increasing conversion & time-on-site across all of rippling.com
• Manage SEO and AI Search at Rippling
• Optimize automated campaign performance (cold email, direct mail, LinkedIn, etc)
• Unlock new growth channels for Rippling
• Serve as the central hub of excellence for CRO, SEO + AI search, automated campaigns and more for other business units at Rippling
• Leverage customer and prospect insights to level up how we segment and think about messaging worldwide
• Deeply understand the GTM org and constantly look for new ways to help level up the team
• Analyze data to understand what’s working and what’s not – from reading through replies to writing SQL and hopping into Excel
• Work closely with growth engineering, marketing ops, revenue ops and sales to deliver impactful business outcomes

About the Role

Based in San Francisco, CA, Rippling has raised $1.4B+ from top investors and was named one of America's best startup employers by Forbes. We prioritize candidate safety and are committed to providing reasonable accommodations for candidates with disabilities.

Responsibilities

• Clearly measurable experience driving significant business impact (revenue, qualified demos, sign ups, etc) in a past role at a big-leagues level of scale
• Well honed technical skills beyond excel analysis. Ideally you will have some level of coding/SQL experience and/or are comfortable using LLMs to build technical solutions
• Hackiness and creativity balanced with scale. You’re constantly generating new ideas to test and you thoughtfully balance doing whatever it takes to get your projects over the finish line with building systems that can scale
• Management experience hiring, building and scaling a team
• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
• A product mindset. Manual processes bother you, and you have a track record of automating them. You are a naturally structured problem-solver
• Naturally curious. You are a hacker at heart with a history of running down random rabbit holes out of curiosity
• Excellent communication skills. Whether collaborating with technical teams on product specs or chipping in on copy for a new campaign, you communicate your ideas clearly and concisely, adapting your style to your audience and objectives

Requirements

• 5+ years of experience doing both quantitative and qualitative work in growth marketing, ideally in B2B
• Well honed technical skills beyond excel analysis. Ideally you will have some level of coding/SQL experience and/or are comfortable using LLMs to build technical solutions
• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
• A product mindset. Manual processes bother you, and you have a track record of automating them. You are a naturally structured problem-solver
• Naturally curious. You are a hacker at heart with a history of running down random rabbit holes out of curiosity
• Excellent communication skills. Whether collaborating with technical teams on product specs or chipping in on copy for a new campaign, you communicate your ideas clearly and concisely, adapting your style to your audience and objectives

Qualifications

• Strong analytical skills and ability to analyze data to understand what’s working and what’s not
• Experience in B2B growth marketing, including SEO, AI Search, conversion rate optimization, and automated campaigns
• Proven track record of driving significant business impact in a past role at a big-leagues level of scale
• Ability to manage and scale a team
• Experience with customer and prospect insights to level up how we segment and think about messaging worldwide
• Experience with growth engineering, marketing ops, revenue ops, and sales to deliver impactful business outcomes

Skills

• Technical skills beyond excel analysis. Ideally you will have some level of coding/SQL experience and/or are comfortable using LLMs to build technical solutions
• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
• A product mindset. Manual processes bother you, and you have a track record of automating them. You are a naturally structured problem-solver
• Naturally curious. You are a hacker at heart with a history of running down random rabbit holes out of curiosity
• Excellent communication skills. Whether collaborating with technical teams on product specs or chipping in on copy for a new campaign, you communicate your ideas clearly and concisely, adapting your style to your audience and objectives

Benefits

• Competitive salary + benefits + equity
• Flexible work arrangements, including remote work options
• Commitment to diversity, equity, and inclusion
• Comprehensive health and wellness programs
• Professional development opportunities

Pay

The pay range for this role is: 220,000 - 275,000 USD per year (US Tier 1)

Schedule

Hybrid (San Francisco, CA, US) / Hybrid (New York, NY, US)

Contact

To apply, please visit our careers page at www.rippling.com/careers.