H&R Block | Manager, External Communications – Reputation & Creative

Overview

The Manager, External Communications – Reputation & Creative will shape and amplify H&R Block’s external voice by driving creative storytelling, strengthening brand reputation, and connecting our services to real customer needs. You’ll lead integrated communications strategies across media, social, and owned channels in a fast-moving, high-visibility environment.

Responsibilities

• Develop and execute external communications strategies that elevate brand awareness and protect company reputation
• Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
• Build and maintain strong relationships with media, reporters, and external partners
• Translate complex tax and financial topics into clear, engaging, channel-native content
• Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
• Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
• Monitor and evaluate brand reputation across channels, identifying risks and opportunities
• Optimize content and messaging using performance insights to improve reach, engagement, and clarity
• Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
• Manage PR agencies and external partners, including workflow, prioritization, and performance
• Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels
• Perform other duties as assigned

Qualifications

• 7–10+ years of experience in communications, public relations, or related field
• Strong experience in media relations, storytelling, and integrated communications campaigns
• Proven ability to create engaging content across multiple channels and formats
• Ability to manage multiple priorities in a fast-paced environment with tight deadlines
• Strong written and verbal communication skills, including experience simplifying complex topics
• Collaborative mindset with the ability to influence cross-functional stakeholders