H&M Store Manager - The SoNo Collection

About the Role

As a Store Manager, you’ll be responsible for the total holistic omni customer experience in your store, ensuring high visual and commercial curation & standards according to the store format location and global & regional strategies. You lead the full store team to excel, creating an inclusive culture that promotes collaboration and entrepreneurial spirit. You analyze and follow up on sales, creating plans to optimize results and profits while maintaining awareness of the store’s strengths, opportunities, and competitors.

Responsibilities

• Ensure the total OMNI customer experience, including visual and commercial curation aligned with store format, global guidelines, and regional strategies.
• Represent the H&M brand positively during all customer interactions.
• Establish, analyze, and follow up on sales and budget goals, creating plans to optimize results.
• Provide personal customer service, ensuring your team initiates customer interactions, guides customers through fashion stories, and actively sells products.
• Promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
• Schedule staff according to budgeted hours in line with sales and commercial activities.
• Ensure correct routines in fitting rooms and checkout, including transactions, returns, and exchanges.
• Identify commercial opportunities, maintain competitor awareness, and manage store maintenance cost-efficiently.
• Handle all administrative routines for people and operations correctly.
• Stay updated on fashion trends, tendencies, styles, brands, products, competitors, and influencers.
• Ensure your team provides product and fashion knowledge during customer interactions.
• Understand the local area, customers, competition, and fashion trends.
• Lead talent and performance management—recruiting, onboarding, upskilling, and developing your team.
• Complete performance evaluations and succession planning to support business needs.
• Maintain strong collaboration with the Area team and store leadership, including Visual Merchandisers (VMs).
• Ensure excellent communication and professionalism within the team.
• Oversee team planning, scheduling, and regular communication to inform, motivate, and inspire.
• Ensure compliance with all procedures, routines, security, and legal requirements.
• Participate in relevant onboarding, training, and courses for role and future development.
• Maintain a clean and tidy sales floor and back of house.
• Ensure high fashion quality, visual, and commercial product presentation with great garment care.
• Manage stock levels and provide input on allocation to relevant teams.
• Support daily opening and closing routines and processes.
• Oversee the full garment cycle—from delivery to presentation—and fitting room routines according to standards.
• Maintain best practices for in-store OMNI services and tech tools (Instore Care App, Click & Collect, Smart Store, etc.).
• Secure a strong balance and maintenance of price signs throughout the store following global and local strategies.
• Update and maintain back-of-house (BOH) areas for all colleagues, including key information, health & safety, and tidiness.

Qualifications

• Relevant experience working in a leadership position.
• Retail management and retail operations experience.
• Strong leadership skills with a focus on team coaching and development.
• Ambitious, effective communicator, and analytical problem-solver.
• Capable of working with numbers and managing statistics.
• Experience collaborating closely with a team.

Benefits

• 25% staff discount on all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound).
• Inclusion in the H&M Incentive Program (HIP).
• Medical, pharmacy, vision, and dental coverage.
• Employee Assistance Program.
• Vacation, wellness, holiday, and parental pay.
• 401K with company match.
• Commuter benefits, Health and Dependent Care FSA.
• Additional voluntary benefits.
• Access to Colleague Resource Groups (CRGs) for networking and community.
• Global career growth and development opportunities.

Pay

Expected base salary range is $81,000 - $93,120 annually. The range may vary based on candidate qualifications and location.