Guest Experiences Manager - Wake Forest University

About the role

Serves as the Harvest Table marketing and communications liaison on the account leadership team. Works with the Director of Guest Experience, Harvest Table Brand Team, and account leadership team to develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision.

Responsibilities

• Develops and executes annual meal plan campaigns, including oral and written presentations to various target groups (e.g., on-campus residents, commuters, faculty & staff, etc.)
• Builds relationships and interacts with clients, university department heads, student organizations, and community groups
• Strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new locations, to enhance sales and increase customer satisfaction
• Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis
• Marks guest engagement events and promotions through marketing collateral, media interaction, and public relations
• Manages the marketing and communications team (i.e., Digital Coordinator, Student brand ambassadors)

Requirements

• Bachelor's Degree in marketing, communications, public relations, business administration or other related field
• 2-3 years' relevant professional marketing experience
• Strong written and oral communication skills
• Efficiency in all Microsoft Office products required
• Efficiency in Adobe Creative Suite preferred
• Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system
• High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency
• Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
• Financial acumen, creative problem solving ability, and customer savviness
• A strong value system, unquestioned integrity, and good listening skills

Qualifications

• Bachelor's Degree in marketing, communications, public relations, business administration or other related field
• 2-3 years' relevant professional marketing experience
• Strong written and oral communication skills
• Efficiency in all Microsoft Office products required
• Efficiency in Adobe Creative Suite preferred
• Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system
• High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency
• Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
• Financial acumen, creative problem solving ability, and customer savviness
• A strong value system, unquestioned integrity, and good listening skills