GTM Systems Director

About the role

This role is focused on owning our system architecture, development, usability, and automation capability. That automation capability is both internal (system automation, agents, GTM mechanisms), and external (outbound touchpoints to customers).

Responsibilities

• Business Systems Engineering & Architecture:
  • Oversee the design, implementation and deployment of Salesforce, CPQ and other business systems including production support.
  • Demonstrate big-picture and technical thought leadership.
  • Hands on technical architecture and design expertise on building innovative and transformative solutions at scale.
  • Responsible for platform security, Salesforce Org health, system performance and monitoring, Data, UX, API strategy and integration strategy with third party apps and enterprise systems.
  • Build and deliver Proof of Concepts (POC) using Salesforce and other technologies.
  • Develop and author technical business solutions, system architecture diagrams, presentations, and effectively communicate the technology vision and solutions at all levels in the organization.
• Build and Automate GTM Workflows:
  • Automate manual GTM processes end-to-end, from lead enrichment and account research to pipeline hygiene and outbound sequencing, using AI agents, no-code/low-code tools, and custom integrations.
  • Build event-driven automation across the GTM stack using Airtable, Clay, Zapier, n8n, and similar tools, always asking "how do we make this scale?" rather than "how do we make this work once?"
• Connect and Maintain GTM Data Flows:
  • Keep clean, reliable data moving between core GTM systems like Salesforce, Databricks, enrichment tools, and downstream platforms like Gong and Outreach.
  • Use Hightouch and Fivetran to operationalize warehouse data across the GTM stack.
• Develop AI-Powered Systems:
  • Leverage LLMs (Claude, ChatGPT, Gemini) to build intelligent automations for outbound, enrichment, account research, and internal workflows.
  • Think in terms of "signal → insight → action": ingest intent data, score accounts, and route intelligence to the right reps at the right time.

Requirements

• Background in software engineering, data engineering, or a technical IC role.
• 8-10 years of Salesforce experience implementing Sales Cloud, Service Cloud.
• Understanding of configuration, data model / architecture and security model.
• Hands-on experience with building custom solutions using Apex, Visualforce and LWCBroad IT background and sound business acumen including business architecture, technical architecture, software/systems engineering, cloud computing, and the software development process (SDLC)
• Solid experience integrating applications using platforms like MuleSoft/Workato
• Strong end-to-end understanding of GTM processes
• Strong experience in GTM engineering, revenue technology, data engineering, or a closely related technical domain.
• Hands-on experience with workflow automation platforms (Zapier, n8n, Clay, or similar).

Qualifications

• 3-5 years of experience in GTM engineering, revenue technology, data engineering, or a closely related technical domain.

Skills

• Strong analytical skills to understand business problems and propose best technical solutions.
• Best Practices understanding on Coding Standards, Deployment and Governor limits.

Benefits

• Competitive pay + performance incentives
• Equity in a fast-growing FinTech
• Hybrid work schedule (3 days in-office)
• Career growth and mentorship opportunities
• A vibrant, collaborative culture
• Full benefits package

Pay

$166,000 – $205,000 OTE (base + variable) + equity + benefits (This range is reflective of level of contribution. Candidates who fully match what we’re looking for in this role will be at the top of the range.)

Schedule

In-office at least three days per week (Tues, Wed, & Thurs)