GTM Systems Advisor (Fractional)

About the role

We have a GTM motion running—channels are live, systems are connected, campaigns are in flight. What we don't have is an experienced external set of eyes to tell us where it's strong, where it's broken, and what realistic benchmarks look like. That's the gap this role fills.

Responsibilities

• Audited our full GTM stack—tools, integrations, workflows, reporting—and delivered an honest assessment of what's strong, what's fragile, and what needs to change.
• Established realistic time benchmarks for core GTM activities (ICP changes, persona updates, prompt iteration, campaign launches, enhancement rollouts) and those benchmarks are actively being used to set expectations.
• Identified bottlenecks where implementation speed doesn't match what's being reported—and the team has a shared understanding of why.
• Leadership has better signal on campaign performance: what's real vs. what just looks good on the surface.
• Helped the team navigate at least one pivot or major decision—when to kill a channel, when to iterate vs. rebuild, when timelines need to shift.
• Built strong rapport with the team and they actively seek your input.

Requirements

• You've done the work — you've personally built and run GTM systems in a hands-on engineering capacity; you can coach because you've been in the seat—not because you read about it.
• Systems integration background — you understand how GTM tools connect, where integrations break, and how data flows between enrichment, outreach, CRM, and reporting layers.
• Startup experience, ideally ground-zero — you've built GTM motions from scratch at early-stage companies where nothing was defined; you know what "normal hard" looks like vs. "something is actually wrong," and you can spot the difference in someone else's operation.
• Strong async communicator — you deliver clear, actionable written feedback without needing a meeting for every point; you document your thinking and share it proactively.
• Honest and constructive communicator — you give direct feedback with respect and context; the teams you've worked with trust you because you're straightforward and collaborative.

Qualifications

• Must-have experience with tools in our current stack: n8n, FullEnrich, Claude, Perplexity, PhantomBuster, LinkedIn Sales Navigator—though the stack evolves, so adaptability matters more than specific tools.
• Experience coaching or advising GTM teams (not just building for yourself).
• Familiarity with outbound deliverability, lead scoring, and campaign performance analysis.
• Venture-backed startup experience.

Skills

• Hands-on engineering experience in GTM systems.
• Understanding of GTM tool integrations and data flow.
• Ability to communicate effectively asynchronously.
• Experience with honesty and constructive feedback.

Benefits

• Opportunity to impact a rapidly growing startup.
• Flexibility in terms of title, time, and commitment.
• The chance to contribute to a successful launch and potentially secure permanent roles.

Pay

Up to $175,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

Schedule

Estimated 5–6 hours per week, primarily anchored around weekly GTM meetings with async follow-up. The role could evolve as the relationship develops—including potentially joining the team in a larger capacity.