GTM Strategy & Revenue Director

What You Will Do

• Lead pricing, packaging, and promotional offer strategy across Residential and Business segments to drive subscriber growth, ARPU, and overall revenue performance
• Define and lead go-to-market strategy for product launches, migrations, and promotional initiatives, including clear frameworks, briefs, and success metrics to guide cross-functional execution
• Oversee product positioning, value propositions, and messaging frameworks to ensure clear, differentiated, and customer-centric communication across all channels
• Leverage competitive intelligence, market and industry trends, and customer behavior insights to inform and continuously refine pricing, packaging, positioning, and promotional strategies
• Proactively monitor performance across products, offers, and campaigns; identify opportunities and risks; and drive ongoing optimization to meet or exceed revenue targets
• Partner cross-functionally with Digital, Campaigns, Market Expansion, Product, and Sales to ensure strategies are aligned and effectively executed to deliver expected outcomes
• Foster a high-performing, collaborative team culture with clear accountability and strong focus on results

What You Will Need

• 10+ years of experience in product marketing, revenue strategy, growth strategy, or go-to-market leadership
• Proven track record in pricing, packaging, and offer development ideally within a subscription or service-based business
• Strong understanding of consumer and business market dynamics, segmentation strategy, and competitive positioning
• Experience managing and mentoring teams while driving cross-functional alignment with Sales, Product, and senior leadership
• Relentlessly data-driven with strong analytical expertise in performance analysis, and proven ability to translate insights into clear strategic recommendations and measurable business impact
• Deep understanding of customer acquisition, retention, and lifecycle marketing
• Exceptional communication and presentation skills, with demonstrated ability to influence senior stakeholders
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams)
• Background in telecommunications (preferred but not required)

Salary Range

$129,000 - $170,000