GTM Program Manager
About the role
Specialty Printing & Technology Solutions (SPTS) is looking for a highly motivated and strategic Go-to-Market (GTM) Program Manager to drive commercial readiness, market activation, and business growth initiatives across our specialty printing portfolio. SPTS brings HP’s industry‑leading Thermal Inkjet (TIJ) technologies—including TIJ 2.5, 4.0, and 5.0—to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast‑growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets. This role serves as a critical bridge between product management, marketing, sales, and OEM partners to ensure successful launch execution and sustained business performance. In this role, you’ll lead complex cross-functional programs, coordinate global stakeholder engagement, develop market strategies, and drive execution of campaigns, partner initiatives, case study creation, and other growth programs that accelerate adoption of HP technologies and solutions. For someone passionate about program management, go‑to‑market strategy, and technology‑driven growth, this role provides meaningful opportunities to learn, stretch, and advance—while making a visible contribution to a global business.
Responsibilities
- Program Leadership: Drive accountability across multiple stakeholders and business functions; facilitate program reviews, executive updates, and governance forums; identify risks and dependencies and develop mitigation plans.
- Market Activation & Demand Generation: Partner with regional marketing teams to execute campaigns, promotions, and customer engagement programs; support development of sales enablement assets, customer communications, and competitive positioning materials; coordinate global and regional initiatives to increase market awareness