GTM Operations Manager - New Products

About the role

We're seeking a strategic, highly organized Program Manager to lead the operational backbone for Asana's incubation motions across new product lines. This is a unique opportunity to help Asana bring early-stage products to market by supporting the specialist sales, solutions, and post-sale teams that sit closest to our incubation customers.

Responsibilities

• Design, launch, and continuously improve the process to engage overlay sales teams across new product lines, including clear entry criteria, required context, routing rules, and escalation paths
• Define, document, and maintain rules of engagement across incubation teams and broader field teams so ownership, handoffs, and responsibilities are explicit
• Partner with GMs and incubation leaders to stand up dashboards and reporting that help leadership understand what is working, what is not, and where intervention is needed
• Own capacity tracking across incubation roles and products so leaders have visibility into coverage, utilization, and bottlenecks
• Create and maintain field communications across incubation products, including guidance on when to engage the incubation team, what support is available, and how processes evolve over time
• Partner closely with Sales Ops, Finance, Customer Success, Product Marketing, and field leadership to ensure incubation motions are measurable, aligned, and scalable
• Surface operational risks, repeated failure modes, and process breakdowns early, then drive practical fixes that improve execution without creating unnecessary overhead
• Support the operational setup for new incubation products as they launch, ensuring the right reporting, communication, and accountability mechanisms are in place

Requirements

• 5+ years of experience in program management, business operations, strategy and operations, GTM operations, or a similar cross-functional operating role in a B2B SaaS environment
• Proven experience building processes, cadences, and reporting in environments where roles, systems, and playbooks are still taking shape
• Strong analytical skills and comfort defining metrics, standing up dashboards, and using data to identify bottlenecks, root causes, and opportunities to improve a motion
• Excellent program management skills with the ability to drive multiple cross-functional workstreams simultaneously and keep stakeholders aligned
• Strong written and verbal communication skills, especially for field-facing guidance, executive updates, and operational documentation
• Able to influence without authority across Product, Sales, Solutions, Customer Success, Finance, and Operations partners
• High judgment, strong follow-through, and a bias toward building clear, durable systems rather than reactive one-off fixes
• Comfort operating in ambiguous, early-stage environments where priorities, products, and processes may change quickly
• A builder mentality: you enjoy taking an emerging motion and turning it into something repeatable, measurable, and easier to scale
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Qualifications

• Proven experience in a similar role
• Experience with B2B SaaS environments
• Strong analytical and problem-solving skills
• Experience with process design and improvement
• Experience with cross-functional collaboration and stakeholder management
• Experience with data-driven decision making
• Experience with project management tools and methodologies

Skills

• Project Management
• Process Improvement
• Data Analysis
• Collaboration
• Communication
• Leadership
• Problem Solving

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

Pay

The estimated base salary range for this role is between $131,000 - $149,400. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

Schedule

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.