GTM Operations Manager

Wyllo is a CX-first, end-to-end risk intelligence platform that helps ecommerce merchants manage fraud, policy abuse, and customer experience across the entire commerce lifecycle. By combining identity signals with behavioral intelligence, Wyllo enables merchants to better understand shopper intent and make smarter decisions across checkout, returns, refunds, and customer support. Wyllo works with leading ecommerce brands and integrates directly into the platforms where merchants manage orders and customer interactions.

About the Role

The GTM Operations Manager is a strategic systems administrator role to support the go-to-market (Marketing, Sales, Customer Success) activities of Wyllo. You will partner with business users to build and own the systems that power Wyllo's entire revenue lifecycle, from lead generation through commission payout. This includes designing automation, systems, and AI agent workflows that make GTM and G&A teams faster and more effective, directly driving pipeline and retention activities. You’ll be embedded across customer-facing and internal operations teams, identifying inefficiencies and building systems to permanently resolve them. This role sits within GTM Operations and focuses on continuous intake, build, refine, and optimize cycles—owning the performance of the systems you create, not just their delivery.

Responsibilities

• GTM systems and automation: Design and maintain workflows that run the customer lifecycle, including customer acquisition, sales journey, onboarding sequences, health score triggers, renewal workflows, upsell and cross-sell signals, and escalation routing. Systematize any process that touches a prospect or customer.
• AI agent infrastructure: Collaborate with the Director of GTM Engineering to build and maintain AI agents using Claude, MCPs, and direct API integrations to augment GTM team capabilities.
• Internal tools for productivity: Use Claude Code to build lightweight internal tools that help Marketing, Sales, and Customer Success teams work faster and smarter, eliminating repetitive manual work and enabling a proactive customer experience.
• Data Models and Analytics: Own the data infrastructure powering GTM decisions, build orchestration layers to aggregate data across BigQuery, Salesforce, HubSpot, and other systems, and surface real-time insights that drive operational changes.
• Post-sale data models and lifecycle analytics: Develop GTM data infrastructure to power CX decisions, aggregating data across BigQuery, Salesforce, Slack, and other systems to track retention, expansion, health, and engagement across the customer base.
• G&A and cross-functional efficiency: Identify and eliminate manual work across Finance, HR, and G&A through AI and workflow automation, serving as Wyllo’s internal operator for any team needing systems support.

Requirements

• 2-5 years in revenue operations, customer success operations, or technical business systems in B2B SaaS.
• Administrator Certification for Salesforce and deep familiarity with HubSpot.
• Hands-on experience building automation and workflows using tools like n8n, Clay, Zapier, or equivalents.
• Proven use of Claude Code to build internal tools and integrations without relying on engineering.
• Comfort with APIs, webhooks, and direct integrations across Marketing, CRM, CS, and data platforms.
• Experience working with data: building reports, queries, or dashboards in tools like BigQuery and Metabase.
• Strong understanding of the customer lifecycle, including marketing, sales, and customer success.
• High ownership mindset: identify problems, build fixes, measure results, and iterate.

Skills

The stack you'll work in:

• GTM & CX systems: Salesforce, HubSpot, Qualified, Apollo
• AI & automation: Claude Code, n8n, Clay, Zapier, OpenAI, Gemini, Loveable
• Data: BigQuery, Metabase, Supabase
• Collaboration: Slack, Google Workspace

You don’t need to build AI/ML models from scratch (we use APIs, Claude, and orchestration tools) or be a full-stack engineer (though you will write and debug real code using Claude Code).

What Success Looks Like

• First 60 days: Familiarize yourself with systems, custom fields, workflows, data models, and dashboards.
• Within 6 months: Own a functioning data infrastructure for GTM with strong stakeholder partnerships across GTM leaders and Finance.
• Within a year: GTM and G&A teams operate faster and with less overhead due to systems you built, with measurable impact on pipeline generation, retention, and expansion.

Working at Wyllo

We’re a high-performing team passionate about fraud and a community driven by values that shape everything we do. We seek individuals who align with our core principles:

• Integrity: We do the right thing, even when it’s tough, and always consider the customer’s best interest.
• Pride: We take pride in our work, showing up every day with the best intentions to deliver superb outcomes.
• Humility: We leave egos at the door, approaching problems with openness and collaboration.
• Impact: We are results-oriented, take ownership, and hold ourselves accountable to deliver results.

If you’re excited to collaborate in a fast-paced, purpose-driven environment where your contributions truly matter, we’d love to have you join us!