GTM & Operations

About the role

We're looking for a GTM & Operations hire to help build and scale FLORA's go-to-market engine. You'll operate at the cross-functional center of our GTM motion — building the systems that drive high-leverage distribution and growth, and ensuring every user, partner, and prospect experiences the full value of FLORA.

What You'll Do

• Take new GTM initiatives from 0 to 1: ship a v1, pilot it, gather feedback, and iterate.
  • This could include kicking off a startup partnership program or exploring marketplace partnerships.
• Bring new ideas to the table for how to drive growth. Stay on top of the industry, identify how FLORA fits in the market, and find ways to differentiate and stand out.
• Community activation: build and nurture FLORA's community across our creative partners, student users, and power users — identifying high-leverage ways to deepen engagement and scale community-driven growth.
• Drive cross-functional execution and communication across Operations, Marketing, Sales, and Product — keep us aligned and clear on priorities.
• Provide structure where there is ambiguity. Clarify the decision to be made, define constraints, propose an approach, and drive to execution. Build workflows and automations that streamline operations and leverage AI tools to increase efficiency.

What We're Looking For

• High agency: proactively identifies opportunities, solves problems, and improves systems without waiting for permission.
• High bar for excellence + low ego: cares about what's best for FLORA and the team, and considers no task beneath them.
• Structured thinker: brings order to ambiguity, stays detail-oriented, and doesn't let things slip through the cracks.
• Natural connector: personable, communicative, and adept at building lasting relationships across teams and partners.
• Strong sense of urgency: moves fast and treats every minute like it counts.
• Energized by our mission: has an authentic passion for empowering creatives and wants to help build the tools they deserve.