GTM Lead - Stablecoin
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows—including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence—we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Key Responsibilities
- Drive early customer adoption and payment volume, sourcing and activating SMB customers across priority corridors and segments.
- Turn interest into real transaction flow, working directly with customers to move from exploration to live usage.
- Develop the first repeatable GTM motion, developing scalable acquisition and activation strategies from scratch.
- Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
- Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.
- Conduct deep customer discovery, identifying real pain points, workflows, and willingness to pay.
- Use customer insight and activation data to shape product direction, feeding signal directly into roadmap priorities.
- Operate cross-functionally with product, partnerships, marketing, and compliance to execute GTM initiatives.
- Maintain a fast operating rhythm, shipping experiments weekly and iterating quickly based on results.
Who You Are
- A self-starter who creates momentum without being asked
- Energized by zero-to-one building and find ambiguity motivating
- Commercially sharp and obsessed with outcomes over activity
- A strong communicator who can write copy that converts and present strategy to a CFO in the same day
- Biased toward action
- Comfortable challenging assumptions, including internally, when the data points elsewhere
What You Bring
- 7–10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
- At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
- Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
- Proven ability to develop, test, and iterate on positioning and messaging
- Background in fintech or payments ecosystems and proven ability to sell to SMBs
- Strong instinct around pricing, packaging, and activation
- Experience working across regions or global teams
- Nice to have: Exposure to stablecoin infrastructure propositions, Experience in cross-border or SMB financial workflows, Background in startup or internal incubations
Why Join Us
- Shape a new global capability at an early stage
- Direct ownership of traction and PMF
- High visibility and influence on product and commercial strategy
- Startup speed with Payoneer’s global footprint
- Opportunity to build something that could scale across 190+ markets
Pay Range
The annual base salary range for this position is $150,000—$210,000 USD. Actual annual base salary is based on, but not limited to: experience, education, professional licenses, location and business needs.
Benefits
- Health insurance
- Disability insurance
- Life insurance
- 401(k) plan
- Paid-time off
- Sick (and where applicable safe) leave
Equal Opportunity Employer
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments.