GTM Growth Lead (ABM)

About the role

We're looking for a GTM Growth Lead (ABM) to build and own our outbound pipeline engine. This role focuses on creating a repeatable, signal-driven GTM system, defining targets, and designing messaging and sequences.

Responsibilities

• Build and maintain the TAM
• Create ICP, segmentation, and targeting
• Create an evergreen system to identify high-fit accounts
• Own the outbound motion
• Develop account scoring (Tier 1 / Tier 2 / Tier 3)
• Design messaging and sequences (email + LinkedIn)
• Work directly with SDR to improve reply rates and meeting conversion
• Run weekly experiments (targeting, messaging, offers)
• Build the GTM system
• Connect TAM → CRM → outbound workflows
• Ensure accounts and contacts are enriched and up to date
• Develop tracking for pipeline and engagement
• Create signal-driven outreach
• Create playbooks and enable the team
• Build messaging templates and objection handling
• Train SDRs and document processes for scale
• Support deal execution
• Create assets (case studies, calculators, data samples)
• Incorporate sales feedback into messaging and targeting

Requirements

• Proven experience building outbound / ABM pipeline
• Track record of generating qualified meetings or pipeline
• Strong understanding of ICP, targeting, and messaging
• Hands-on operator (not just strategy)
• Comfortable working in a fast-paced startup
• Deep experience with Clay, Sales Nav, or sequencing tools
• Experience with SaaS platforms (GTM, recruiting, data, AI)
• Experience training SDRs and building playbooks

Benefits

• Build the outbound GTM engine from scratch
• Work directly with the founder
• High ownership and visible impact on revenue
• Opportunity to shape how the company scales