ABM Lead

What You'll Do

• Build the ABM strategy.
• Design and run industry-specific programs that systematically identify and engage high-fit target accounts across key verticals.
• Own targeting and data.
• Develop the process for identifying accounts — firmographic, behavioral, and trigger-based signals that indicate insurance need.
• Run multi-channel campaigns.
• Orchestrate outreach across email, paid, content, and direct channels to reach accounts at the right moment with the right message.
• Partner with sales.
• Work hand-in-hand with producers and SDRs to align targeting, sequencing, and messaging — and keep account intelligence flowing both ways.
• Develop vertical playbooks.
• Build industry-specific campaign frameworks that scale and adapt as Harper expands into new verticals.
• Measure and iterate.
• Track performance against pipeline and revenue outcomes — not just engagement metrics.

Who You Are

• You've built ABM programs at the 1:few and 1:many levels and know when each is the right tool.
• You think in triggers — you can spot the moments that predict insurance need and build campaigns around them.
• You've sourced and curated target account lists using real data, not just job titles pulled from a contact database.
• You've worked closely with a sales team and know how to keep marketing and sales aligned on account strategy.
• You can build a vertical playbook without starting from scratch every time.
• You move fast in ambiguous environments and don't need the full picture to start making progress.
• You're based in San Francisco or willing to relocate.