GTM Engineer

About the role

We are seeking a GTM Engineer to build and scale the systems that power pipeline generation across our go-to-market efforts. This is a technical role operating at the intersection of Marketing, Sales, and Revenue Operations.

Responsibilities

• Design and manage the infrastructure that identifies high-intent accounts, enriches and prioritizes them, triggers engagement based on real-time signals, and routes opportunities into the appropriate workflows.
• Oversee key components of the marketing and outbound technology stack, including integrations, data flows, and AI-driven workflows, ensuring all activity is scalable, measurable, and aligned to revenue outcomes.
• Define ICP segmentation based on buying behavior and account characteristics.
• Build propensity models that predict purchase likelihood — not just describe accounts — informed by unique data points, signal density, and historical conversion patterns.
• Translate clean, modeled data into activated workflows: outreach triggers, routing logic, and sales enablement inputs.
• Own the data foundation: automated CRM enrichment, deduplication, and hygiene routines that keep Salesforce clean, consistent, and trustworthy across the GTM stack.
• Design and operate multi-channel outreach systems across email and LinkedIn.
• Manage integrations across CRM, marketing platforms, paid media, and analytics systems — and evaluate new tools against clear criteria for scalability and data integrity.
• Support marketing leadership with strategic planning, KPI tracking, and executive dashboards.
• Implement and maintain tracking frameworks (GTM, GA4, UTMs, conversion tracking).
• Build dashboards and reporting systems that provide clear visibility into pipeline performance.
• Implement and maintain tracking frameworks (GTM, GA4, UTMs, conversion tracking).
• Define attribution models and funnel metrics aligned to revenue outcomes.
• Implement AI-supported workflows for research, enrichment, and personalization.
• Partner with Marketing and Sales to align systems, workflows, and data to GTM objectives.
• Design for self-serve from the start — intuitive workflows, good documentation, and lightweight training so teams can execute without bottlenecking through ops.
• Act as a technical partner to both functions, raising the bar for how teams use data and automation.

Qualifications

• Experience 5+ years in GTM engineering, revenue operations, marketing operations, or a related systems-focused role.
• Experience building GTM systems in a B2B environment with long or complex sales cycles - ideally in financial services, fintech, or institutional markets.
• Track record of improving pipeline generation and conversion through system design.
• Technical capability: GTM systems & Automation, Marketo — lifecycle design, lead routing, scoring, and segmentation (strongly preferred), Salesforce CRM — pipeline management, data hygiene, and workflow automation, Experience building integrations across CRM, marketing automation, enrichment, and analytics systems, Experience building or managing inbound scoring and routing workflows, not just outbound systems, Comfortable working with APIs, webhooks, and low-code automation tools, Data, enrichment, and signals: Experience working with firmographic, technographic, and intent data to define ICP and scoring logic, Ability to design scalable data flows and enrichment pipelines across GTM tools, Strong attention to data quality, signal precision, and cross-system consistency, Familiarity with tools like Clay paired with enrichment providers (Prospeo, FullEnrich) and sequencing platforms (Instantly, Smartlead), to turn raw account data into activated, multi-touch outreach, LinkedIn Sales Navigator for account mapping, buying committee identification, and outbound targeting within institutional and enterprise accounts, Familiarity with signal platforms such as Common Room or Trigify to surface buying intent, community signals, and account activity that feed into targeting and outreach triggers, Familiarity with the broader data stack — data warehouses (Snowflake, BigQuery) for raw intelligence, signal generation tools (Phantombuster, Apify) for behavioral data, and how these feed into enrichment and decisioning layers, Outbound and performance systems: Hands-on experience with outbound infrastructure — domains, inboxes, sequencing, and deliverability, Multi-channel coordination across email and LinkedIn, with an eye on how targeting and timing affect conversion, Structured experimentation mindset: run tests, read results, iterate, Tracking and analytics: GTM, GA4, UTMs, and conversion tracking — implementation and maintenance, Solid understanding of attribution models and funnel metrics, Ability to build clear, decision-ready dashboards and reports for GTM leadership, Technical foundations: Working knowledge of HTML/CSS, basic JavaScript, and SQL, Experience with BI tools (Tableau or similar), Strong systems-design mindset — thinks in workflows, dependencies, and feedback loops, Comfortable using AI tools to accelerate enrichment, research, and personalization workflows - knows when to apply them and how to evaluate output quality, Understands how data flows across interconnected GTM tools — and can diagnose and resolve issues when it breaks, Ways of working: High agency — proactively identifies gaps and drives solutions without waiting to be asked, Comfortable operating in a lean team, building from scratch with minimal process and no dedicated ops org behind you, Structured problem-solver who can collaborate with and influence stakeholders across functions, Commercial bias: every system you build should answer the question "does this help drive conversion?" — if it doesn't, it's not worth shipping, Experimental mindset: moves fast from idea to working system, measures what works, kills what doesn't, and scales the winners, Curious and adaptable: picks up new tools quickly and improves systems over time, Why this role: Broad scope across Marketing, Sales, and Rev Ops, Direct impact on pipeline generation and revenue outcomes

Benefits

• Retirement plan contributions
• Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.
• Bonus and stock ownership
• Medical, dental, and vision insurance
• Paid parental leave for 20 weeks, after 1 year of service
• Global offsites and team outings
• A one-time stipend towards at-home office set-up for all employees
• Wellness credit of $50 accrued monthly, to go towards things like gym memberships, ski-passes, and work out classes
• Lunch credit of $25 USD towards lunches for days in-office
• Donation matching up to $100 USD annually
• Other in-office perks: Catered lunches on Tuesdays, snacks, and drinks