GTM Engineer

About the role

Icreon is making a deliberate break from traditional marketing. We're not looking for a marketer who uses AI tools — we're looking for someone who is fundamentally wired as an engineer and applies that mindset to pipeline generation, market presence, and revenue growth.

What You Will Own

• Inbound Pipeline — Design, build, and run campaigns that generate qualified pipeline for Sales. Own the sequencing, targeting logic, messaging, and iteration cadence.
• Account-Based Pursuit Support — Work directly with Sales on specific account targets. Build personalized outreach, research dossiers, and campaign assets for named accounts.
• Content as a Pipeline Tool — Produce content — posts, articles, case studies, thought leadership — explicitly designed to create commercial conversations, not brand awareness. Every piece has a target audience and an intended next action.
• SEO and Web Presence — Own Icreon's search presence as a demand channel. Identify gaps, build content against them, and measure what drives inbound from the right buyer profiles.
• Marketing Infrastructure — Own the toolstack: CRM hygiene, sequencing tools, enrichment, automation, analytics. Build workflows that eliminate manual effort and surface signal from noise.

How You Will Operate

This role is embedded with Sales — not adjacent to it. In practice that means:

• Weekly alignment with Sales on active target accounts and pursuit priorities
• Building and iterating outbound sequences across email and LinkedIn
• Producing account-specific research and personalization assets for high-priority pursuits
• Running content distribution with deliberate targeting, not broadcast logic
• Reporting on pipeline contribution — not vanity metrics

What We Are Looking For

• Experience
• - 3+ years in a GTM, growth, demand generation, or revenue marketing role — ideally in B2B services, consulting, or technology
• - Hands-on experience building and running outbound campaigns with measurable pipeline outcomes
• - Demonstrated ability to produce content that drives commercial outcomes, not just engagement
• - Familiarity with modern GTM tooling across enrichment, sequencing, automation, and CRM
• Capabilities
• - Systems thinker — you build repeatable infrastructure, not one-off campaigns
• - Technically comfortable — you can configure tools, build automations, and connect APIs without needing an engineer
• - Strong writer — you produce sharp, specific, human-sounding outreach and content at speed
• - Commercially oriented — you understand what Sales needs and translate that into GTM execution
• - Analytically honest — you measure what matters and kill what doesn't work
• AI Fluency
• This role exists because AI has fundamentally changed what one person can execute. We expect this person to be operating at the frontier of that — not experimenting with it. Specifically:
• - Prospecting and enrichment — Builds Clay workflows that pull from multiple data providers (Apollo, Cognism, Clearbit), layer in trigger signals (funding events, job changes, tech stack installs, recent news), and output hyper-targeted prospect lists with context baked in — not static CSVs
• - Workflow automation — Uses AirOps or n8n to build LLM-powered GTM pipelines: research inputs in, personalized outreach assets out, routed automatically to the right sequence or rep. Reduces manual intervention to near zero on repeatable motions
• - Personalized video outreach — Uses HeyGen to produce AI avatar video at scale — personalized prospect videos that don't require a human to record each one. Knows where this converts and where it reads as gimmick
• - Campaign and brand content — Uses Higgsfield, Seedance, or Runway to produce cinematic video and visual content for campaigns, LinkedIn, and new business pursuits — at a cadence and quality level that previously required a production team
• - AI writing at volume — Uses Claude, ChatGPT, or Copy.ai to produce first drafts of outreach sequences, case studies, LinkedIn posts, and campaign assets fast — then edits for voice, specificity, and commercial intent. Never publishes raw output
• - Intent signal routing — Configures tools like 6sense, HockeyStack, or Cargo to surface buying signals and route them into automated outreach or Sales alerts without manual triage
• - SEO and content intelligence — Uses Perplexity, Ahrefs, or Semrush alongside AI to identify buyer intent gaps, cluster keywords by purchase intent, and build content that drives inbound from the right profiles — not just traffic

How Success Is Measured

• Primary: Qualified pipeline generated from outbound — volume and conversion into Sales conversations
• Primary: Account-based campaign contribution — % of active Sales pursuits supported with GTM assets
• Content performance — elevation of company leadership, inbound leads from target buyer profiles,
• SEO-driven inbound — organic pipeline from buyer intent keywords
• Marketing infrastructure health — toolstack adoption, CRM data quality, automation coverage

About Icreon

Icreon is a digital consulting firm working across strategy, design, and engineering for enterprise clients. This role exists because we believe the intersection of AI and go-to-market is one of the highest-leverage bets a firm like ours can make right now. We're looking for someone who agrees — and can prove it.