GTM Engineer

About the role

Rippling is a company that consolidates various workforce systems such as payroll, expenses, benefits, and IT resources into a single platform. Our GTM Engineering team builds AI agents and automated systems to streamline marketing and growth processes.

Responsibilities

• Design and ship AI agents that automate marketing execution — SEM optimization, paid social content, programmatic outbound, and more
• Build prospect-facing agentic workflows that operate at scale across email, Meta, and LinkedIn
• Architect prompt systems, orchestration logic, and evaluation frameworks to ensure agent reliability
• Build V0s of new growth initiatives using AI coding tools (Claude Code, Cursor), prove them with stakeholders, and partner with growth engineering to productionize
• Apply infrastructure built by growth engineering (vector databases, agent memory, scoring models) to create applications the marketing and growth teams use daily
• Build and maintain enrichment pipelines, lead scoring systems, and routing logic that power the marketing and growth engine
• Find, test, and scale new intent signals and engagement triggers that deliver alpha for pipeline generation
• Run structured experiments on agent behaviors, signals, and automation approaches — ship fast, measure, iterate or kill
• Track the performance and ROI of what you build; use data to inform what gets scaled vs. sunset

Requirements

• Design and ship AI agents that automate marketing execution — SEM optimization, paid social content, programmatic outbound, and more
• Build prospect-facing agentic workflows that operate at scale across email, Meta, and LinkedIn
• Architect prompt systems, orchestration logic, and evaluation frameworks to ensure agent reliability
• Build V0s of new growth initiatives using AI coding tools (Claude Code, Cursor), prove them with stakeholders, and partner with growth engineering to productionize
• Apply infrastructure built by growth engineering (vector databases, agent memory, scoring models) to create applications the marketing and growth teams use daily
• Build and maintain enrichment pipelines, lead scoring systems, and routing logic that power the marketing and growth engine
• Find, test, and scale new intent signals and engagement triggers that deliver alpha for pipeline generation
• Run structured experiments on agent behaviors, signals, and automation approaches — ship fast, measure, iterate or kill
• Track the performance and ROI of what you build; use data to inform what gets scaled vs. sunset

Qualifications

• CS degree or equivalent technical background. You understand concurrency trade-offs, system architecture, and can reason about why something is slow and how to fix it.
• Business-savvy with GTM intuition. You understand how marketing, growth, and pipeline generation work, and you have opinions on what good outbound looks like.
• Hands-on experience building with LLMs: prompt engineering, agent orchestration, evaluation loops. You've built at least one agent, even as a side project.
• AI-native. You stay at the frontier of new tools, frameworks, and agent architectures, and you bring ideas back to the team about what to integrate next.
• High agency and natural curiosity. You identify problems before anyone asks, run down rabbit holes, and experiment relentlessly.
• Knows when to use Kimi vs. Opus and why it matters

Benefits

• We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
• Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 140,000 - 175,000 USD per year (US Tier 1)

Schedule

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

The pay range for this role is: 140,000 - 175,000 USD per year (US Tier 1)

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.