GTM Engineer

The Role

Pipeline doesn't generate itself. This role builds the outbound engine that turns Firmable's data into US revenue.

Outreach is not a marketing-ops role. You'll own campaign setup, copy, targeting, and optimisation end to end, using signal-based targeting to prioritize high-intent accounts rather than spray-and-pray. You'll operate the GTM stack daily, feed insights back into enablement, and turn US events into pipeline rather than business cards in a drawer.

• Hands-on execution: campaign build, copy, targeting, GTM tooling, optimisation (~75%)
• Strategy, enablement, and shaping the US GTM engine's scalability (~25%)

What You'll Own

• Outbound campaigns: building and running multi-channel outbound sequences targeting US prospects across email, LinkedIn, and phone; owning campaign setup, copy, targeting, and ongoing optimisation
• Signal-based targeting: using Firmable data and buying signals to identify and prioritize high-intent accounts; building smarter lists rather than spray-and-pray outreach
• GTM tooling: operating and iterating on the GTM stack including HubSpot, Clay, Smartlead, Lemlist, N8N, and Claude; working with the GTM Systems team on anything requiring deeper technical build
• SDR and AE enablement: working directly with the US sales team to understand what's working in the market, feeding that back into campaign design, and making sure reps have the right sequences and assets to execute
• Event campaign support: systematising pre- and post-event outreach for US events; building the workflows that turn event attendance into pipeline
• Performance reporting: tracking and reporting on campaign performance regularly; knowing your reply rates, meeting rates, and conversion metrics, and bringing data-backed recommendations to improve results

What We're Looking For

• Up to 1 year of hands-on experience in a GTM, demand generation, sales operations, or SDR-adjacent role; practical experience with modern GTM tools (HubSpot, Clay, Smartlead, Lemlist, N8N, Claude, or similar)
• Strong understanding of outbound fundamentals: ICP definition, sequencing logic, deliverability basics, and what makes a cold email worth replying to
• Comfortable working with data: you can build a list, enrich it, segment it, and know why that matters for campaign performance
• Bias for action: you default to building and testing rather than planning and waiting; you're not precious about your ideas and you iterate quickly based on what the data tells you
• Comfortable operating independently in a remote, cross-timezone team
• You live and breathe AI tools. You use AI for prospect research, copy iteration, list enrichment, signal analysis, and workflow automation as your default way of working, not a productivity experiment. You have your own workflows, you experiment with new tools, and you don't think of AI as a spell-checker.

Must Haves

• Prior experience selling into or marketing to US B2B buyers
• Experience with deliverability infrastructure, domain warming, or inbox management at scale
• Familiarity with n8n, Zapier, or similar workflow automation tools beyond surface use
• Startup or scaleup background where you've had to build the standard, not inherit it

Highly Valued

• Experience with deliverability infrastructure, domain warming, or inbox management at scale
• Familiarity with n8n, Zapier, or similar workflow automation tools beyond surface use
• Startup or scaleup background where you've had to build the standard, not inherit it

The Environment

• Lean and fast-paced environment with small senior teams, no layers, minimal process
• Continuous pace operation with remote across time zones, with the autonomy to work how you work best
• AI-native organisation where AI is the default operating mode

Department

Growth

Role

GTM Engineer