GTM Engineer

About the role

DoorLoop is hiring a GTM Engineer to join our GTM Ops team. This role will play a critical part in transforming a legacy Salesforce environment into a flexible, multi-funnel platform that supports complex routing, trusted attribution, scalable automation, and AI-powered GTM workflows.

Responsibilities

• Own Salesforce architecture and GTM system design, including objects, fields, relationships, flows, validation logic, routing, and integrations.
• Rebuild and simplify a heavily customized legacy Salesforce environment to support enterprise GTM execution and long-term scale.
• Design, build, and maintain GTM automations and workflows, including AI-powered workflows and decisioning, to reduce manual effort and improve reliability.
• Implement flexible, segment-aware routing frameworks, incorporating deterministic logic and AI-assisted decisioning where appropriate.
• Partner closely with Marketing and RevOps to support lifecycle management, lead and account scoring, attribution, and segmentation infrastructure.
• Collaborate with Data Engineering and Analytics to ensure GTM architecture cleanly feeds Snowflake and Tableau for downstream reporting.
• Leverage webhooks, workflow orchestration tools (e.g., n8n), AI services, and code-based logic to extend GTM automation beyond our core products.
• Integrate and leverage web analytics and product data (e.g., PostHog) to support lifecycle logic, attribution, routing, and GTM experimentation.
• Ensure GTM system reliability and data quality, proactively identifying and resolving issues before they impact the business.
• Document system architecture, workflows, automation decisions, and experiment outcomes, including AI usage and guardrails, to ensure maintainability and shared understanding.
• Participate in RevOps intake and prioritization, balancing strategic system rebuilds with ongoing GTM needs.

Requirements

• Must-have experience & attributes:
  • 3–6+ years of experience in GTM Engineering, Revenue Operations, Sales Operations, or similar roles at a high-growth SaaS company.
  • Deep hands-on experience with Salesforce architecture, including complex object relationships and automation (Flows, validation rules).
  • Strong systems-thinking mindset with experience rebuilding or refactoring legacy GTM systems.
  • Experience integrating Salesforce with marketing automation platforms (e.g., HubSpot), web analytics platforms (e.g., PostHog), customer success platforms (e.g. Vitally), and other GTM tooling.
  • Strong understanding of GTM funnels, including routing, lifecycle stages, scoring, and attribution.
  • Experience designing or implementing AI-powered workflows, decisioning, or automation within GTM systems.
  • Comfort working with webhooks, workflow automation tools, AI services, and code-like logic, even if you are not a traditional software engineer.
  • Demonstrated ability to balance precision and speed — measuring twice and building systems that last.
  • Comfortable pushing back and saying “no” when a request introduces unnecessary complexity or long-term tech debt.
  • Strong cross-functional collaboration skills and clear communication with technical and non-technical stakeholders.
  • A high ownership mentality with a strong bar for reliability, quality, and measurable impact.
• Nice-to-have:
  • Apex or programmatic Salesforce experience for edge cases.
  • Experience with workflow orchestration tools such as n8n.
  • Experience operationalizing AI models or agents within production GTM workflows.
  • Familiarity with enrichment and ABM tooling (ZoomInfo, Clearbit, Clay).
  • Understanding of how CRM and product data feed data warehouses and BI tools.

Benefits

• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer full medical coverage for employees through United Healthcare and full dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.
• Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
• Paid parental leave: paid maternity and paternity leave for birth and adoption.
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.

Compensation Range

Compensation Range varies based on experience and qualifications; compensation details will be discussed during the interview process.

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