GTM Enablement Specialist

Content & Platform Management

Serve as the primary administrator for Highspot, managing content organization, versioning, and governance. Ensure the platform is the "Source of Truth" for all market-facing collateral. Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning. Track content usage and engagement metrics to identify gaps and opportunities.

Asset Adoption & Awareness

Drive awareness of key GTM assets and initiatives across the sales and customer success teams. Create communications and tools that highlight new resources and best practices. Track which assets are being used and which are gathering dust. Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement.

GTM Onboarding & Academy Facilitation

Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points. Help build and facilitate GTM Academy sessions and training programs. Maintain onboarding materials and documentation.

Field Support & Feedback Loop

Respond to field requests for customized assets, competitive positioning, or messaging support. Participate in sales calls and customer conversations to understand real-world selling challenges and objections. Surface market trends and field insights to inform GTM strategy and asset priorities.

Requirements

• 2-4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience is a plus, not required)
• Strong understanding of the sales process and buyer journey
• Experience with sales enablement platforms (Seismic, Highspot, Salesforce, or similar)—or strong ability to quickly learn new platforms
• Experience with AI execution
• Experience developing or delivering training, onboarding, or workshop content
• Excellent organizational and project management skills
• Strong written and verbal communication skills
• Ability to work collaboratively across multiple teams and manage competing priorities
• Demonstrated ability to gather feedback, communicate findings, and drive action

Benefits

• Base Salary: The base salary range for this position is $78,328-$115,188.
• Annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits
• Additional benefits include:
• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop