GTM Data Scientist
Bevi · Boston, MA · 1 mo ago
Hybrid$121k–$149k/yrFull-time
About the role
Bevi is on a mission to transform beverage delivery and consumption. This role accelerates the go-to-market (GTM) strategy by measuring the true incremental impact of marketing spend and building predictive models for churn risk, expansion opportunities, and look-alike prospect identification.
Responsibilities
- Build predictive models to identify churn risk and surface upgrade/expansion opportunities.
- Develop look-alike models to identify prospects resembling best customers and track their performance.
- Construct marketing mix models (MMM) and incrementality analyses to measure the impact of marketing spend across digital and offline channels.
- Identify leading indicators for weekly reporting on marketing performance.
- Partner with Marketing Analytics Engineers to inform data structures and ensure data accuracy.
- Translate data and analytics into clear insights and actionable recommendations for non-technical stakeholders.
Requirements
2-4 years of professional experience in data science, applied statistics, or analytics, preferably with customer/revenue analytics or marketing measurement.
- Hands-on experience building predictive/classification models (e.g., churn, propensity, look-alike).
- Experience with causal inference or marketing measurement methods (e.g., MMM, incrementality testing, difference-in-differences).
- Strong SQL and Python/R for querying, modeling, and analysis.
- Experience with data visualization tools (e.g., Looker, PowerBI, Hex).
Qualifications
Proactive, go-getter mindset; notices what needs to get built before being asked and drives it to completion.
- Excellent communication skills; able to translate complex findings into clear, actionable recommendations for non-technical stakeholders.
Skills
- Experience with AI tools in workflow.
- Comfortable designing measurement approaches when textbook experiments aren't available.
Benefits
- Comprehensive medical, dental, and vision insurance plans.
- 401(k) with company match.
- Flexible PTO and additional paid days for sick leave.
- Parental leave for both birth parents and non-birth parents.
- Disability and life insurance coverage.
- Monthly stipends for cell phone use and commuting costs.
- Onsite snacks, weekly catered lunches, and other perks.
- Composting and terra-cycling facilities.
- Happy hours, team-building events, bagel breakfasts, and values awards.
Pay
$120,700—$149,100 USD