GTM Data Operations Manager

Our client operates in the AI Search industry, providing search and browsing solutions that handle over 30 billion weekly search requests. They support more than 18,000 businesses by delivering fast, predictive search experiences at internet scale. Backed by significant funding and a valuation of $2.25 billion as of 2021, the company serves a diverse set of customers across various sectors.

About the Role

This GTM Data Operations Manager role is focused on ensuring the accuracy, governance, and operational health of customer and prospect data within the go-to-market systems. The position plays a critical role in maintaining reliable data foundations that support marketing, sales, customer success, and analytics functions, enabling effective execution and informed decision-making.

Responsibilities

• Act as the operational steward for customer and prospect data, ensuring accuracy and consistency across GTM ecosystems
• Manage data governance policies and standards across systems such as Salesforce, Marketo, and Demandbase
• Conduct data hygiene programs including deduplication and lifecycle management
• Collaborate with stakeholders to evaluate and maintain data standards
• Identify and remediate data quality risks
• Administer and monitor data enrichment workflows and integrations
• Oversee synchronization and integration of data across multiple platforms
• Support readiness for new data fields, objects, and integrations
• Provide operational support for complex audience segmentation and strategic initiatives
• Document data processes and governance standards
• Develop dashboards to monitor data quality
• Identify automation opportunities to improve efficiency
• Support audit and compliance requirements

Requirements

• Minimum of 3 years experience in Revenue Operations, Marketing Operations, Sales Operations, CRM Administration, or related GTM operations
• Strong knowledge of Salesforce and CRM data management
• Experience with marketing automation platforms like Marketo and GTM data enrichment technologies
• Understanding of CRM architecture, lead lifecycle management, and system integrations
• Experience in data quality management including validation, deduplication, and governance
• Familiarity with APIs, webhooks, and troubleshooting data synchronization issues
• Strong analytical and problem-solving skills with attention to detail
• Excellent organizational and communication skills
• Experience documenting processes and improving operational workflows