GTM Analytics Lead

About the role

We are hiring a GTM Analytics Lead to act as a strategic lever across our go-to-market engine. This is a hands-on IC role focused on driving decisions, not just reporting. You will sit at the intersection of Marketing, Sales, and Finance, turning real-time data into action and helping us grow fast while maintaining high-quality, sustainable revenue.

Responsibilities

• Drive GTM Performance Through Data
  • Own and refine how we measure performance across marketing, pipeline, and revenue
  • Turn data into clear recommendations on where to invest, what to cut, and how to scale
  • Act as a strategic partner to GTM leaders on channel strategy and performance
  • Ensure growth is not just fast, but efficient and sustainable (strong conversion, healthy CAC, durable revenue)
• Channel Discovery & Optimization
  • Identify new acquisition channels and opportunities to drive incremental pipeline
  • Deeply analyze existing channels (paid, outbound, partnerships, organic) to improve efficiency and output
  • Separate signal from noise — understand what is actually driving pipeline and revenue vs what looks good on paper
  • Evaluate incrementality and ROI across all GTM spend to ensure scalable, repeatable growth
• Marketing → Sales → Revenue Connectivity
  • Tie marketing activity directly to sales outcomes (conversion, velocity, ACV, win rates)
  • Identify friction points across the funnel and quantify impact
  • Build views that reflect real sales cycles (not artificial month-based reporting)
  • Highlight where growth is coming from high-quality vs. low-quality pipeline
• Real-Time GTM Insights
  • Build and maintain reporting that gives teams real-time visibility into performance
  • Enable faster decision-making across Marketing, Sales, and Leadership
  • Move the org from lagging indicators → leading indicators
  • Surface early signals on pipeline quality, conversion risk, and revenue durability
• GTM Data & Tooling Ownership
  • Work across the full GTM stack to ensure data is usable, connected, and actionable:
  • CRM: HubSpot / Salesforce
  • Sales tools: Nooks, Unify, Gong
  • Marketing tools + attribution systems
  • Data stack: Snowflake, dbt, BI tools (Omni, Looker, etc.)
  • Build and refine datasets that power GTM reporting (pipeline, attribution, channel performance)
• Experimentation & Insight Generation
  • Partner with Growth and Marketing to analyze experiments and campaigns
  • Build frameworks to quickly evaluate what’s working and what’s not
  • Continuously surface insights that drive iteration and improvement
  • Ensure experiments lead to scalable wins, not one-off spikes

Qualifications

• 7–10+ years in analytics, growth analytics, or data roles
• Experience owning or standing up GTM / growth analytics in a high-growth SaaS environment
• Strong exposure to marketing + sales data and full-funnel analysis
• Strong SQL and data modeling experience (non-negotiable)
• Experience building datasets and working in modern data stacks (dbt, Snowflake, etc.)
• Comfortable working across messy, imperfect data environments
• Deep understanding of how SaaS GTM works end-to-end
• Strong intuition around channels, pipeline generation, and revenue drivers
• Able to tie analysis directly to revenue quality, not just volume
• You don’t just report — you push decisions
• You focus on impact, not dashboards
• You know how to prioritize what actually moves revenue
• You care about building a durable growth engine, not short-term wins
• You can translate complex data into simple, actionable insights
• Comfortable working directly with execs and influencing GTM strategy