GTM Strategy Lead

Key Responsibilities

• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability
• Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation
• Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more
• Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations
• Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

Ideal Qualifications

• Proven track record of excellence in a GTM / demand generation startup role or relevant experience in an operationally rigorous startup role
• Deep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metrics
• Strong executive presence and ability to influence customer leadership
• Experience working with cross functional teams to achieve company objectives
• Experience working with Salesforce, Hubspot, and other customer analytics software
• Relentless focus on continuous, data-driven improvement