Growth Marketing - SEM

Responsibilities

• Execute and optimize SEM campaigns across Google Ads and Microsoft Ads
• Build and manage campaigns, ad groups, keyword structures, and ad creatives
• Own performance metrics including ROI, CAC, and revenue growth
• Analyze campaign data and performance trends to drive ongoing optimization
• Conduct A/B and multivariate testing to improve conversion rates
• Manage budget pacing and bidding strategies (including automated bidding tools)
• Identify opportunities to expand into new markets and launch localized campaigns
• Partner with Product and Engineering teams to improve conversion funnels and performance
• Contribute to internal tools, automation, and workflow improvements
• Stay current on platform updates, industry trends, and best practices

Qualifications

• 5+ years of hands-on SEM experience managing Google Ads and Microsoft Ads
• Strong experience with bulk tools such as Google Ads Editor and Microsoft Ads Editor
• Deep understanding of bidding strategies including tROAS and tCPA
• Proven ability to build and optimize complex SEM campaigns at scale
• Strong analytical skills with experience using Excel or Google Sheets (pivot tables, VLOOKUP, etc.)
• Experience with analytics tools such as Google Analytics, Mixpanel, or similar
• High attention to detail and strong problem-solving ability
• Self-starter who thrives in a fast-paced, ambiguous environment