Growth Marketing Manager, Web & CRO
Ladders · United States · 2 mo ago
RemoteRemoteSales$130k–$170k/yrFull-time
Remote – US based candidates only, no visa sponsorship available
About the role
This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Responsibilities
- Own and evolve the website strategy and roadmap
- Lead the website conversion rate optimization strategy
- Manage web intake, prioritization, and backlog
- Project manage stakeholders and external partners
- Oversee Webflow CMS operations and governance
- Enhance website quality through improved messaging and user experience
- Drive localization efforts for multi-language site expansion
- Build performance reporting and insights in collaboration with Marketing Ops
Requirements
- 5+ years in web marketing or growth roles in B2B SaaS
- Experience managing a marketing website, including roadmap and execution
- Hands-on expertise with enterprise web CMS platforms
- Experience managing external web or design agencies
- Proficiency with GA4 and Looker for web analytics
- Strong project management skills for high request volumes
- Excellent communication and stakeholder management abilities
Pay
$130,000 – $170,000 annually
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible PTO to balance personal needs
- Paid parental leave for new parents
- Retirement savings plan for future planning
- Remote work setup budget
- Monthly wellness and communication stipend
- In-office meal program and commuter benefits for onsite employees