Growth Marketing Manager (Relocation Provided)

About the role

Kalos Golf creates distinctive small-group travel experiences that combine outstanding golf at both world-renowned courses and private hidden gems, paired with unique cultural and touring opportunities. Each journey is carefully designed to delight discerning golfers and touring guests alike, offering exclusive access and seamless, hosted travel to exceptional destinations worldwide. With a focus on quality, personal service, and attention to the smallest details, every itinerary delivers a truly memorable experience on and off the course.

We are looking for a Growth Marketing Manager to join our team in Chapel Hill, North Carolina. Reporting to the VP of Marketing, you will be responsible for driving qualified demand and occupancy across select trips departing within the next 10–12 months. The role combines strategic planning, campaign management, performance analytics and hands-on creative execution.

Responsibilities

• Own the marketing plan and occupancy goals for three to five priority trips departing within 10–12 months, maintaining focus as the wider team shifts to future departures.
• Build destination-specific acquisition strategies targeting qualified prospects beyond the existing Kalos database.
• Develop and manage integrated campaigns across paid and organic social, search, retargeting, landing pages, video, direct mail and lead nurturing, among others.
• Translate remaining capacity, booking pace, audience fit and contribution potential into campaign priorities and budget recommendations.
• Partner with Guest Services and the wider marketing team to convert qualified prospects from initial interest to conversation and reservation.
• Own campaign measurement, reporting, attribution and optimization against incremental passengers, qualified inquiries, conversion, occupancy, revenue, gross margin contribution and return on spend.
• Build repeatable playbooks to identify and support trips with remaining capacity earlier and more effectively.
• Protect the Kalos positioning by driving demand without discounting, sales-led messaging or urgency that undermines the brand.

Requirements

• Significant experience in growth marketing, demand generation, performance marketing or integrated campaigns.
• A track record of driving measurable revenue or customer acquisition for high-consideration products or services.
• Strong paid social and digital acquisition skills, including audience development, retargeting, creative testing and budget optimization.
• The ability to diagnose demand challenges, prioritize opportunities and build focused strategies rather than simply execute a content calendar.
• Hands-on creative skills in copywriting, short-form video, imagery and digital content, with sound judgment about when to use external support.
• Familiarity with Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator, is a plus, but not essential.
• Confidence with analytics, dashboards, conversion funnels and attribution, and the ability to translate insights into clear recommendations for senior leaders.
• Excellent judgment and a polished, understated communication style suited to an affluent, relationship-oriented audience.
• Experience in luxury travel, premium cruises, private clubs, resorts, destination marketing, active-adult lifestyle brands, financial services, luxury real estate or other businesses serving affluent consumers.
• Golf knowledge or affinity is advantageous, particularly the ability to communicate credibly with a golfing audience.
• Comfort with Mac and Microsoft Office; HubSpot and Copilot experience is a plus.

Benefits

• Comprehensive health benefits
• Retirement savings plan with company contributions
• Generous paid time off allowance
• Group-wide travel discounts

Pay

Competitive base salary