Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda makes it easier for everyone to explore the world. Today, Agoda is part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries working together in offices around the globe. Every day, Agoda connects people to destinations and experiences with great deals across millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology are at the heart of Agoda’s culture, fueling curiosity and innovation. This role is based in Bangkok, Thailand, and is open to candidates worldwide. Agoda offers a generous relocation package to ensure a smooth transition to living and working in Bangkok.

About the Team

The Marketing Team at Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends the best analysts, marketing strategists, and data scientists in the world. Marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.

About the role

We are launching a new B2C Product designed to make travel spending seamless and transparent for all travelers. As Senior Growth Marketing Manager – New verticals, you will play a key role in taking this product from early stage to scale. You’ll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.

Responsibilities

• Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
• Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
• Execute the marketing strategy: e.g., launch the different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as app campaigns and paid search
• Work closely with Product and Design to shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand
• Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time
• Over time, manage and mentor a team (e.g., 2 analysts/marketers) as the vertical grows

Requirements

• At least 8 years of marketing experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills and comfort working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial/builder mentality
• Ability to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating with multiple teams in multiple departments

Nice to Have

• Experience with direct marketing, performance marketing, and affiliate marketing for financial products
• Experience in fintech or financial services, such as travel cards or multi-currency wallets
• Experience launching or scaling a new product or major feature