Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, the company is now part of Booking Holdings [NASDAQ: BKNG]. With a diverse team of over 7,000 people from 90 countries, Agoda connects travelers to destinations and experiences via deals across millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are central to the culture, driving curiosity and innovation. This role is based in Bangkok, Thailand, and is open to candidates worldwide, with a generous relocation package offered to ensure a smooth transition.

About the role

Agoda’s Marketing team is a world leader in online marketing, combining data-driven decision-making with creative, scalable programs that improve customer lifetime value. The team blends analysts, marketing strategists, and data scientists to build measurable marketing initiatives across channels. Marketing leadership at Agoda brings deep experience in data science, product, strategy, and marketing, creating an organization that thrives on data, creativity, and technology.

We are launching a new B2C product designed to make travel spending seamless and transparent for all travelers. As Senior Growth Marketing Manager – New verticals, you will own the growth strategy and execution from early stage to scale, collaborating closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.

Responsibilities

• Co-own with product the go-to-market strategy: targeted segments, unique selling proposition, and positioning for the product
• Design the marketing strategy for the new B2C product across the full funnel—from user acquisition and activation to engagement and retention
• Execute the marketing strategy, including launching marketing channels such as paid search, app campaigns, and affiliates
• Optimize performance campaigns across channels including app campaigns and paid search
• Work closely with Product and Design to shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand
• Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time
• Over time, manage and mentor a small team (e.g., 2 analysts/marketers) as the vertical grows

Requirements

• At least 8 years of marketing experience with 3+ years of hands-on growth or direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills and comfort working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial/builder mentality
• Ability to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating across multiple departments

Nice to have

• Experience with direct marketing, performance marketing, and affiliate marketing for financial products
• Experience in fintech or financial services, such as travel cards or multi-currency wallets
• Experience launching or scaling a new product or major feature