Growth Marketing Manager, Digital Media

About the role

This organization operates in the cybersecurity sector, focusing on securing cloud and AI applications. It addresses the challenge of protecting cloud infrastructure by integrating code, cloud, and runtime environments into a single shared context. Serving a broad client base including over 65% of the Fortune 100, the organization manages extensive security operations and processes large-scale data daily to detect and respond to threats.

The Growth Marketing Manager, Digital Media will lead the scaling of high-yield digital media channels. This role is responsible for managing and optimizing third-party digital media campaigns, focusing on Paid Email, Virtual Events, Display, and Influencer marketing. The position drives measurable pipeline growth, manages vendor relationships, and collaborates with internal teams to ensure alignment and effective campaign execution.

Responsibilities

• Plan and execute strategy across digital media channels including Paid Email, Virtual Events, Content Syndication, and Display.
• Manage over 30 vendor relationships from planning through execution.
• Allocate and monitor budgets for testing new digital marketing initiatives.
• Conduct ongoing research to identify new audiences and advertising opportunities.
• Adapt strategies to incorporate evolving trends, such as AI-focused vendors.
• Analyze campaign performance metrics to maximize return on investment.
• Collaborate with marketing, content, and design teams to align creative assets.
• Oversee program management including budgeting, procurement, execution, and reporting.
• Provide performance updates to marketing leadership.

Requirements

• Minimum 5 years in Digital Marketing, Growth Marketing, or Demand Generation.
• Experience managing Paid Email sponsorships, Virtual Events, and Content Syndication.
• Strong vendor management and negotiation skills.
• Detail-oriented with ability to manage multiple campaigns and vendor relationships.
• Knowledge of cybersecurity and AI markets and buyer personas.
• Ability to collaborate cross-functionally with various internal stakeholders.
• Data-driven with focus on ROI and pipeline metrics.
• Comfortable with experimentation to drive performance improvements.
• Self-starter suited for fast-paced, high-growth environments.
• Proficiency with enterprise software such as Salesforce, Marketo, Looker, Tableau, and Demandbase.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Pay

US base pay range $120,000—$165,000 USD. Compensation includes base salary, bonus, equity, and benefits. Salary varies by role, level, location, and candidate qualifications.