Digital Growth Marketing Manager

About the role

SolarWinds is looking for a Digital Growth Marketer to drive pipeline and revenue for our IT Service Management (ITSM) business. You will plan and run multi-channel digital marketing campaigns across paid media, search and web that enhance our online presence and support business development. Your programs will target both new business and expansion within our existing customer base. This role blends hands-on execution with analytics. You will launch campaigns, optimize the user experience on our site, and report on what is moving pipeline and revenue. This is a hybrid role based in Austin, TX, with 3 days per week in our Austin office.

Responsibilities

• Own digital targets for sourced and influenced pipeline and revenue, across new logo acquisition and customer expansion.
• Plan and execute integrated digital campaigns across search, paid social, display and web, aligned to ITSM product launches, promotions and GTM priorities.
• Run paid media programs across Google Ads, LinkedIn, programmatic display, the 6sense ad network and other channels. Own targeting, creative rotation, budget pacing and optimization.
• Own organic growth for ITSM web pages. Run keyword research, on-page optimization, technical SEO audits and content briefs in partnership with content and web teams.
• Build and launch conversion-focused landing pages for campaigns, trials and content offers. Optimize the user experience across the ITSM site through A/B testing of headlines, forms, layouts, navigation and CTAs.
• Manage day-to-day ITSM website updates in builder.io, including new pages, content refreshes, product messaging updates and component changes, while keeping brand and quality standards.
• Track and report on impressions, clicks, CTR, cost per click, cost per lead, conversion rate, MQLs, pipeline and revenue using Google Analytics, ad platforms and Salesforce. Turn insights into clear recommendations.
• Partner with sales, BDR, customer success, product marketing and Account Based Marketing to keep digital programs aligned with GTM strategy, SolarWinds ICPs and target segments.

Requirements

• 4 to 6 years of B2B digital marketing experience, ideally in SaaS or IT software.
• A track record of multi-channel digital campaigns that delivered measurable pipeline and revenue from new and existing customers.
• Hands-on paid media expertise with Google Ads and LinkedIn Campaign Manager, including budget ownership.
• Strong SEO fundamentals and experience with tools such as Google Search Console, SEMrush, Ahrefs or Moz.
• Experience building and updating pages in a CMS or visual builder.
• Proficiency with Google Analytics (GA4) and Google Tag Manager, including conversion tracking.
• Experience with marketing automation (Marketo, Eloqua or HubSpot) and Salesforce.
• A test-and-learn mindset with a track record of optimizing user experience, improving conversion and lowering cost per lead.
• Clear communicator who can explain results to marketing and sales leaders.

Preferred Qualifications

• Experience with 6sense or other intent and ABM advertising platforms.
• Familiarity with ITSM, service desk or IT operations buyers.
• Google Ads or GA4 certification.