Growth Marketing Manager

Career Details

Pipeline Generation

• Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
• Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.

Campaign Strategy and Execution

• Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
• Channels may include: Email marketing, Social media, Webinars, Events, Website, Content distribution, Customer marketing.

GEO and Organic Growth

• Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
• Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.

Audience Development

• Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
• Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.

Reporting and Performance

• Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
• Turn insights into action and recommendations that improve results.

Customer Marketing

• Develop campaigns that support retention, expansion, advocacy, and customer engagement.
• Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.

What We're Looking For

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS.
• Demonstrated success driving pipeline through multi-channel marketing programs.
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis.
• Experience with marketing automation platforms, CRM systems, and campaign execution tools.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent written communication skills across email, social, webinar, and campaign content.
• Ability to work independently and operate with a high degree of ownership.
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams.

Bonus Points

• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders.
• Familiarity with recruiting technology, talent intelligence, or HR technology.
• Experience with GEO, SEO, content strategy, or thought leadership programs.
• Experience supporting both net-new acquisition and customer expansion motions.

About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

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