Growth Marketing Manager
Sapiom · San Francisco, CA · 1 mo ago
On-siteMarketing$15.75/hrFull-time
Responsibilities
- Own demand generation — build and run multi-channel campaigns across paid, organic, and community that drive qualified pipeline and measurable activation.
- Define and ship the content and SEO strategy — producing technical and thought-leadership content that earns distribution and establishes Sapiom as the authoritative voice on AI agent infrastructure.
- Build and grow Sapiom’s presence in developer and AI/ML communities — engaging authentically across forums, events, and platforms where builders spend time.
- Partner with product and engineering to turn launches and milestones into growth moments — owning go-to-market execution for new features and integrations.
- Establish the metrics and reporting infrastructure for marketing — defining what good looks like across acquisition, activation, and retention, and holding the function accountable to it.
Requirements
- Demonstrated track record growing developer-facing or API-first products — with a genuine understanding of how technical buyers discover, evaluate, and adopt infrastructure tools.
- Hands-on experience running demand gen and paid acquisition programs with measurable results — not just oversight, but direct ownership of strategy, spend, and iteration.
- Strong content and SEO instincts — able to build an editorial calendar, write or direct compelling technical content, and understand how to earn organic distribution in a technical niche.
- Experience building community or developer presence — whether through events, Discord, social, or co-marketing with ecosystem partners.
- Early-stage startup experience — comfortable operating without established systems, defining the function as much as executing it.
- Fintech, payments, or developer tools background — meaningful context for the infrastructure layer Sapiom is building and the audiences it serves.
- Data-driven operator — able to instrument campaigns, read the numbers clearly, and translate findings into fast iteration cycles.