Growth Marketing Manager

About the role

The Growth Marketing Manager is responsible for driving pipeline growth and revenue through the development and execution of targeted, data-driven, and creative marketing campaigns. This role involves managing growth marketing programs, optimising campaign performance, and ensuring alignment between marketing and sales efforts.

Responsibilities

• Develop, implement, and manage multi-channel growth marketing campaigns, including Account-Based Marketing (ABM), paid advertising, and lead nurturing programs, to generate and convert pipeline for sales teams across school, district, and state levels.
• Oversee the setup, configuration, and optimisation of lead scoring models, lead routing rules, and campaign workflows within marketing automation and CRM systems, in collaboration with RevOps, Marketing Operations, and Lifecycle Marketing Specialists.
• Collaborate with the Head of Digital and the sales team to define target accounts, establish priorities, and align on shared success metrics; develop and execute programs that deliver high-quality, sales-ready leads.
• Design, launch, and manage targeted ABM programs focused on high-value regions and strategic accounts, ensuring personalized messaging and alignment with sales engagement strategies.
• Translate market research, customer feedback, and data analysis into actionable insights that inform the development of targeted growth marketing programs aligned with various stages of the buyer journey.
• Proactively explore and test new marketing tactics, channels, and creative approaches to effectively capture the attention of the target audience and generate demand within the competitive education technology landscape.

Requirements

• A minimum of three (3) years of experience in a growth marketing, digital marketing, or demand generation role in a SAAS organization.
• Demonstrated technical proficiency in marketing automation platforms and CRM systems, with a strong understanding of setting up and overseeing lead scoring, lead routing, campaign builds, and analytics dashboards (experience with tools such as Zapier, Braze, Pipedrive, Salesloft, GA4, and Looker is highly desirable).
• A proven track record of successfully building and executing growth marketing programs that effectively move leads through all stages of the marketing and sales funnel, resulting in measurable pipeline growth.
• End-to-end experience in designing and executing Account-Based Marketing (ABM) campaigns targeting mid-market and enterprise-level buyers.
• Hands-on experience with Hubspot, Braze, GA4 (preferred tools - this is our current tech stack) or Zapier, Braze, Pipedrive, Salesloft and Looker.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate cross-functionally with Sales, Revenue Operations, and the broader marketing team, and to translate marketing activities into tangible business value.
• A strong analytical mindset with a data-driven approach to decision-making, including the ability to track performance metrics, derive actionable insights from results, and implement data-backed optimisations.
• A collaborative and team-oriented approach, with the ability to thrive in an environment where shared success and strong partnerships are highly valued.
• A naturally curious and creative mindset, with a passion for exploring innovative marketing strategies and testing new approaches to achieve impactful results.

Benefits

• A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions.
• High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals.
• Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more.
• The satisfaction of knowing you’re helping modern‑day superheroes (teachers) and shaping the minds of future generations across the globe.
• Happy customers: helping thousands of schools worldwide through the digital transformation of education for the 21st century.
• Huge potential: already used by 70M users in 175 countries; one of the most popular and fastest‑growing EdTech platforms worldwide.