Growth Marketing Manager

The Role

We're hiring a Growth Marketing Manager to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing. This role is for someone who:

• Loves being in the platforms
• Is highly analytical and data-oriented
• Is excited to help scale budgets, creative testing, and reporting across growth channels
• Thinks about paid media in the context of the entire business, not just one dashboard

What You'll Do

Paid Media Execution & Optimization Support

• Build, launch, and optimize campaigns across: Paid Search (Google) and YouTube, Programmatic & CTV (where applicable), Meta, TikTok, and More
• Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
• Execute structured creative tests across formats, creators, and platforms
• Support scaling decisions through in-platform analysis and experimentation

Analytics, Reporting & Measurement

• Pull and analyze performance reports across channels
• Conduct cohort analyses and funnel analysis using platform data + Shopify
• Analyze halo effects and cross-channel impact
• Partner on attribution thinking (platform metrics vs blended performance)
• Translate data into clear insights and recommendations

Creator-Led Advertising & Partnerships Support

• Support execution and reporting for creator-led advertising
• Help manage performance tracking as creator content flows into: TikTok, YouTube, Meta
• Analyze creator performance across channels and formats
• Help surface insights on what content, creators, and narratives scale best

Workflow & Automation

• Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
• Help streamline processes for testing, reporting, and insights
• Constantly look for ways to move faster without sacrificing rigor

Requirements

• 2-4 years of hands-on paid media experience across paid search and paid social platforms
• Experience working directly inside paid platforms (not just overseeing)
• Strong analytical mindset — comfortable with data, cohorts, and performance analysis
• Familiarity with Shopify and ecommerce performance metrics
• Understanding of how channels interact and drive incremental growth
• Interest in creator-led advertising and performance storytelling
• Comfort moving fast, testing often, and owning results

Nice to Have

• Experience scaling budgets across multiple paid channels
• Exposure to MMM, incrementality testing, or blended reporting
• Experience working with creators or UGC-style content
• Strong comfort using AI tools to improve efficiency

Benefits

• Competitive compensation including salary and equity
• Full-paid health, dental, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here

We're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.