Growth Marketing Manager

Responsibilities

• Develop comprehensive demand generation strategies to drive qualified prospective leads.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.
• Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs).
• Create data-driven decisions to improve Marketing and Leasing funnel performance.
• Work closely with internal stakeholders to develop and implement marketing strategies.
• Test new platforms and approaches to reach target audiences.

Requirements

• Bachelor’s degree in marketing or a related field required.
• Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.
• Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.
• Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.
• Experience using reporting software (i.e., Power BI or Tableau).
• Extensive experience in developing and executing multi-channel marketing campaigns.
• Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.
• Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.
• Knowledge of SEO required.
• Proficiency in marketing automation and CRM software preferred.
• Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.
• Excellent verbal and written communication, problem-solving, planning and analysis skills.
• Strong relationship management, organizing and customer service skills.
• PC skills.
• Strong staffing, development, and appraisal skills.
• Able to interact effectively at all levels and be an effective member of project teams.
• Strong customer, quality, and results orientation.

Pay

The anticipated pay range/scale for this position is $89,739.00 to $112,204.00 Annually. Actual starting base pay within this range will depend on factors including geographic location, education, training, skills, and relevant experience.

Perks and Benefits

• Medical, dental and vision insurance.
• Flexible spending accounts and/or health savings accounts.
• Dependent savings accounts.
• 401(k) with company matching contributions.
• Employee stock purchase plan.
• Tuition reimbursement program.
• 9 paid holidays per year.
• Paid time off (PTO) accrual upon hire.

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