Growth Marketing Manager AEO

About Us

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers, and data scientists who help unlock rapid measurable growth for some of the world's category-defining brands. We bring together the art and science of strategy, creative, content, and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we've been delivering what others only promise.

About the Role

We are seeking a talented AEO Marketing Manager to join our team. This role is pivotal in driving growth through strategic management of AEO for NoGood and NoGood clients. This person will collaborate with development teams for site optimization, develop content strategies, and craft effective landing pages across various channels. The ideal candidate will have a proven track record of turning AEO into a profitable channel, strong technical acumen to troubleshoot and partner with developers, and the creativity to build high-converting landing pages.

Responsibilities

• Develop and execute a comprehensive SEO, AEO, and content strategy to increase organic traffic and drive conversions
• Manage the blog, which includes improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying opportunities for optimization and growth
• Monitor and report on key AEO metrics, such as AI visibility, citations, traffic, and conversions
• Partner with the development team to implement technical AEO recommendations and site enhancements to enhance user experience and improve conversion rates
• Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs
• Implement A/B tests and analyze performance data to optimize landing page conversion rates

Requirements

• 3+ years in digital marketing, with a focus on AEO strategy and execution
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• Proven experience with a strong understanding of technical AEO principles, including website architecture, HTML, and structured data
• Solid background in technical SEO
• Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs
• Experience with CMS platforms (e.g., WordPress, Dato) and website optimization tools
• Excellent project management skills with the ability to prioritize tasks and meet deadlines
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Creative thinking and problem-solving abilities to develop innovative marketing solutions
• Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus

Benefits

• Base Pay + Profit Sharing & Commissions Opportunities
• Premium Medical, Dental & Vision Coverage
• Hybrid work environment at HQ and remote globally
• Home Office Stipend
• Unlimited PTO Plan
• Paid Parental Leave Plan
• 401(k) Plan with Employer Matching
• Mentorship & Career Growth Support
• Access to Top-tier Resources & Industry Experts
• Quarterly Team Trips (Onsite and Offsite)
• Gym, Wellness, and Access to Mental Health Plans
• Free Lunch, Snacks, Cold Brew, & Happy Hours
• Endless Opportunities to Lead & Succeed
• Ongoing Employee Development Programs

Pay

The compensation range for this position is $80,000-$100,000 base pay plus bonus.