Growth Marketing Lead

About the role

This is a senior, client-facing role at a fast-growing AdTech and performance marketing company that combines human-made creative production with AI-driven testing to help brands scale paid social advertising. You'll sit at the intersection of strategy, media, and creative — owning key client relationships and driving growth across high-impact accounts.

Responsibilities

• Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and account scalability.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs).
• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
• Translate creative performance data into actionable insights for clients, creative teams, and media buyers.
• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement to improve media efficiency.
• Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled campaigns.

Requirements

• 4–8 years of paid media experience, ideally with agency and/or consumer app backgrounds.
• Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.
• Proven track record managing accounts with seven-figure+ annual media budgets.
• Experience managing paid media campaigns across Meta, TikTok, and Google simultaneously.
• Strong analytical skills with the ability to translate performance data into clear strategic recommendations.
• Excellent presentation and communication skills, including crafting compelling decks for client stakeholders.
• Experience developing growth strategies that integrate creative performance with media buying decisions.
• Familiarity with mobile advertising measurement systems (SKAN, AEM, MMPs) is a strong plus.
• Experience in agency environments managing multiple client accounts concurrently is preferred.

Pay

Base salary range: $130,000–$175,000 USD annually.

Schedule

Full-time, in-office position.

Location

On-site in New York City, NY, USA.

Visa sponsorship is not available for this role.