Growth Marketing Lead – Activation & Conversion

About the role

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission.

This is a hands-on, revenue-driving role.

• You will:
• Build and optimize lifecycle flows across email, SMS, push, and in-app
• Own activation, paid conversion, and engagement metrics
• Leverage AI to improve targeting, personalization, and experimentation
• Move fast, test aggressively, and scale what works

What You’ll Own

• Activation & Conversion Engine
• Design and execute the growth strategy that converts prospects into paid customers.
• Hands-On Lifecycle Execution
• Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
• AI-Powered Personalization
• Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging.
• Rapid Experimentation
• Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
• Funnel Optimization
• Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
• Martech & Data Ownership
• Operate tools like Braze, Hightouch, HubSpot, and analytics platforms. Work closely with engineering to improve automation and personalization.

Who You Are

• Builder First.
• Experience:
• - 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for AI, FinTech, consumer tech, or subscription businesses.
• Proven Operator:
• - You’ve directly improved activation or paid conversion metrics.
• - You have personally built and launched multi-channel lifecycle campaigns.
• - You’re comfortable getting into the platform and executing yourself.
• Experimentation-Obsessed:
• - Deep experience running A/B tests and reading results.
• - Comfortable making decisions with incomplete data.
• Data Fluent:
• - Familiar with analytics platforms (GA4, Looker, etc.).
• - Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
• Startup Mindset:
• - You prefer execution over meetings.
• - You thrive in fast-paced, ambiguous environments.
• - You want direct ownership of revenue impact.

Why Join Us

• Own a mission-critical growth function at a rapidly scaling AI company.
• Drive measurable impact on funded conversion and revenue growth.
• Work in-person alongside a high-caliber team in our San Francisco HQ.
• Competitive compensation, equity, and full benefits.
• Build something meaningful while helping millions access modern financial tools.

Our Commitment to Diversity

TomoCredit is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, regardless of race, religion, gender identity, sexual orientation, age, disability, or veteran status.