Growth Marketer

About Playbypoint

Playbypoint is the operating system for modern clubs. We power booking, payments, memberships, and operations for 1,000+ clubs across 40+ countries, from tennis and pickleball to padel, squash, and golf simulators. We are growing rapidly across North America, LATAM, the UK, and beyond.

The role

• Own SEO, AEO, and GEO. Run search end to end, from keyword research and technical audits to backlinks and content, building a durable organic channel that compounds.
• Own HubSpot as our marketing system of record. Run lifecycle and product email from nurture to launches, keep workflows and segmentation clean, and partner with sales across the full lifecycle so the two move as one motion.
• Own the marketing website. Guide how it expands, how it converts, and how it turns the traffic you earn into pipeline, from landing pages to conversion paths.
• Brief and steer our agency on targets, messaging, and reporting, driving ROAS stability without running campaigns yourself.
• Track full-funnel performance from MQL to closed deal, and bring leadership a monthly read with honest insight and clear recommendations.
• Keep the recurring channels running on systems, not heroics. Repeatable monthly output like webinars and a referral engine that rewards our partner network.
• Find, test, scale, and cut the next channel that earns its place.

What you'll need

• Must have 3 to 5 years in growth, demand gen, or lifecycle marketing, ideally in B2B SaaS.
• Proof of successful execution in a growth or major marketing role, with measurable results.
• Adept across the marketing stack, including strategy, copy, design, paid ops, analytics, and content.
• AI-driven, human-led instincts, with a strong understanding of metrics and tools like SEMrush.
• A proven track record of experimentation and continuous improvement.
• Strong writing skills that convert prospects into customers.
• Hands-on experience with HubSpot, SEO, and WordPress.

Nice to have

• Experience in sports, fitness, hospitality, or another multi-location operator category.
• Partnerships, events, or community-led growth.
• Outbound and GTM tooling.
• Spanish language proficiency.

Who this isn't for

• People who run campaigns but do not build.
• People who build but cannot write.
• Anyone whose best work lives inside a Notion board of OKRs.
• Anyone who needs a team under them to produce output.
• Anyone who waits to be told what to test next.
• Anyone whose growth experience is purely theoretical, agency-side, or hard to verify.

How we work

We make club operators the heroes and the product the platform behind their story. We prefer simple execution with clear owners over heavy frameworks. We ship, measure, and iterate.

Equal opportunity

Playbypoint is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building a team that reflects the diversity of the people we serve.