Growth Marketer

Pearl · United States · 3 mo ago

RemoteRemoteSalesFull-time

Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels.
Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences.
Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly.
Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing.

Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation.
Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led).
Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos.
Continuously test subject lines, timing, cadence, and offers.

Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation.
Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM.
Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps.
Ensure clean marketing-to-sales handoffs in the CRM.

Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle.
Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth.
Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle.

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